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Maximize your Online Presence

Digital Marketing

Unlock new opportunities with Digital Marketing courses that sharpen your knowledge of channels, strategies, and the latest industry trends including AI.

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Investing in digital marketing education equips you with cutting-edge skills in SEO, social media, analytics, AI, and more—critical for today’s competitive market. Taught by industry experts, the courses combine practical, hands-on learning with strategies that drive real business results. Get ready to learn:

Industry-Relevant Skills – Master SEO, SEM, social media, email marketing, AI, and analytics.
Hands-On Learning – Apply strategies through real-world projects and case studies.
Expert Instruction – Learn from experienced marketing professionals who understand the changes happening to Marketing in an AI
Recognized Certification – Boost credibility and career prospects with a respected credential.
Networking Opportunities – Connect with peers and industry leaders.

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Master the Channels

Digital media proficiency
Best practices for website usability (high level) and managing multiple audiences
How to maximize the reach of your website
How to maximize the relevance of content on your website

How to optimize display advertising
Maximizing reach using display advertising
Maximizing relevance of your display advertising efforts
Measurement and optimization of display advertising

What search (organic and paid) is best used for
Increasing search results position (organic and paid)
Maximizing relevance of your paid search efforts
Measurement and optimization of display advertising

What email is best used for
Maximizing reach of our email efforts by maximizing enrollments
Maximizing relevance of your email marketing efforts based on personalization and preferences
Measurement and optimization of email marketing (including A/B testing to maximize open rates and click through rates)

What social media is best used for
How to create a successful social media strategy
General walk through of the various social media platforms.
Maximizing reach using social media
Maximizing relevance of your social media efforts

What mobile is best used for
Responsive design for mobile devices
Maximizing reach and relevance using location (beacons vs geo fencing)
Pros and cons of apps vs websites

Summer Learning Series

Join program instructor, Gino Giovannelli, for an introduction of Digital Marketing as part of the Summer Learning Series by St. Thomas Executive Education.