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Jenny Dinnen and Katie Rucker, presenters

Family Business Advisor Engagement Luncheon

Calling "Shotgun!"
Navigating Sibling Partnerships

The Family Business Center kicks off the 2023-24 Family Business Advisor Engagement Luncheon season with a co-keynote from a sibling set of co-presidents joining us from Los Angeles, California.

Join us as we explore the dynamics and complexities of sibling partnership within a family business. Jenny Dinnen and Katie Rucker are twin sisters and co-presidents of MacKenzie Corporation, a second-generation family business. Celebrating over 38 years in business, MacKenzie is a boutique customer insights firms focused on empower brands to better understand and connect with their customers.

In this session Jenny and Katie will share their story of overcoming their differences to effectively work together to change the culture, transition the senior leadership, and transform their company as co-presidents and owners from a tactical market research organization to a strategic consulting business.

As they share their story of transition and innovation, you will learn:

  • How to prepare for a transition from an entrepreneurial founder to a sibling partnership
  • Lessons learned in developing a co-president leadership structure
  • Understanding the different generational strategies and how that impacts the succession transition
  • Navigating employees' expectations during periods of innovation and leadership change

Date & Time:

Thursday, November 2, 2023
11:15 a.m. – 1 p.m.
Lunch is served at 11:30 a.m.


Opus Hall (MOH) 201
University of St. Thomas
20 S 10th Street
Minneapolis, MN 55403
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