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Stay Current and Get Ahead

Graduate Certificate in Digital Experience

Develop Your Digital Skills and Knowledge

The digital marketing field is in a state of rapid, constant evolution. To get ahead, you need to understand where digital has been and where it’s headed. The St. Thomas Graduate Certificate in Digital Experience explores digital marketing strategy and analytics, digital marketing platforms and channels, and website design and development. This program gives you the marketing savvy and analytical skills to understand, acquire and retain customers in the online and mobile marketplace. Develop your project management and people skills, and the innovative, flexible mindset necessary to stay in step with this changing field.

This certificate program was developed in partnership with industry experts and employers, to ensure that what you learn is up-to-date and applicable at work. Our immersive curriculum strikes a balance between technical skills and business applications.

Designed for busy working professionals, this flexible program works for your schedule. Plus, you can earn your Graduate Certificate in Digital Experience on its own, or apply your graduate certificate credits towards the St. Thomas Part-time Flex MBA if you decide to further your study.

56%
Amongst those planning to hire marketers, 56% will hire professionals with digital marketing expertise primarily in the areas of content creation and curation, mobile, social, SEO/SEM and lead generation.
Source: The Drum
15
St. Thomas Opus College of Business alumni work at all 15 Minnesota-based Fortune 500 companies

Program Overview

  • Format & Schedule
  • Admission Requirements
  • Degree Programs
  • Career Impact

    • Format & Schedule

    The Graduate Certificate in Digital Experience program has both required and elective courses. Students are required to earn 12 – 13.5 credits:
    • 1 prerequisite course
    • 3 required courses
    • 1 elective course
    • 1 professional effectiveness course
    Take all of your classes on campus in the evenings or in a hybrid of in-person and online sessions. Complete your degree in as few as 12 months (three semesters), or go at a slower pace.
    Explore the Curriculum

    Admission Requirements

    • Bachelor’s degree in any subject
    • Application form and essays
    • 2 years’ work experience recommended; related professional experience is valuable, but not required
    If you are currently enrolled in a St. Thomas MBA program, you may take graduate certificate courses as program electives. By doing this, you will earn a certificate designation on your transcript.
    See Application Checklist

    Degree Programs

    Earn an MBA with Your Certificate

    You can apply your graduate certificate courses and credits to a Part-time Flex MBA program at St. Thomas. Earning both a graduate degree and a graduate certificate is a great way to get ahead in the growing field of digital marketing and customer experience. Not sure if you want a graduate degree? You have time to mull it over. You can start the graduate certificate program now, with the option to roll your credits into a degree program later on.

    See Degrees & Programs

    Career Impact

    As more and more marketing, customer service and retention efforts shift to the digital space, companies need professionals to manage their efforts and investment in this critical business area. By earning a Graduate Certificate in Digital Experience, you position yourself to seize professional opportunities in this exciting, expanding field.
    See Career Impact

    Format & Schedule

    The Graduate Certificate in Digital Experience program has both required and elective courses. Students are required to earn 12 – 13.5 credits:
    • 1 prerequisite course
    • 3 required courses
    • 1 elective course
    • 1 professional effectiveness course
    Take all of your classes on campus in the evenings or in a hybrid of in-person and online sessions. Complete your degree in as few as 12 months (three semesters), or go at a slower pace.
    Explore the Curriculum

    Admission Requirements

    • Bachelor’s degree in any subject
    • Application form and essays
    • 2 years’ work experience recommended; related professional experience is valuable, but not required
    If you are currently enrolled in a St. Thomas MBA program, you may take graduate certificate courses as program electives. By doing this, you will earn a certificate designation on your transcript.
    See Application Checklist

    Degree Programs

    Earn an MBA with Your Certificate

    You can apply your graduate certificate courses and credits to a Part-time Flex MBA program at St. Thomas. Earning both a graduate degree and a graduate certificate is a great way to get ahead in the growing field of digital marketing and customer experience. Not sure if you want a graduate degree? You have time to mull it over. You can start the graduate certificate program now, with the option to roll your credits into a degree program later on.

    See Degrees & Programs

    Career Impact

    As more and more marketing, customer service and retention efforts shift to the digital space, companies need professionals to manage their efforts and investment in this critical business area. By earning a Graduate Certificate in Digital Experience, you position yourself to seize professional opportunities in this exciting, expanding field.
    See Career Impact

    Events

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    Featured Courses

    Digital Marketing Fundamentals

    This required course provides an overview of how digital marketing helps businesses achieve strategic goals. Examine the concepts, strategies and applications related to websites, display advertising, search, email, social and mobile marketing. Learn how each area can be used to acquire and strengthen customer relationships across the customer life cycle.

    Digital Marketing Analytics

    This course gives you a hands-on understanding of how to set up, monitor and optimize the effectiveness of digital marketing campaigns. Learn to use analytics tools such as Google Analytics and Adobe Analytics for daily analysis, and learn to prepare dashboards for sharing periodic results with executives, peers and staff.

    Persuasion

    Study theory and research on social influence and persuasion, drawing primarily from work in the social sciences. Learn how to increase message persuasiveness, instigate behavioral and attitude change, and protect yourself from unwanted persuasion. Topics covered are broadly applicable, but relate particularly to issues in marketing, sales and management.
    View Curriculum

    Featured Faculty: Gino Giovannelli

    Gino Giovannelli created Miles Interactive in 2006 to help clients leverage the Internet to delight customers and maximize business success. Miles Interactive clients include the Super Bowl 52 Host Committee, University of Minnesota Alumni Association, Caribou Coffee, SUPERVALU, Famous Dave's, Life Time Fitness and Sun Country Airlines.

    View All Faculty
    Gino Giovannelli on his laptop

    Gino Giovannelli

    Distinguished Service Faculty, Marketing

    More about Gino Giovannelli

    Seeing is Believing

    Get in Touch

    St. Thomas Opus College of Business is an incredible place to learn, meet inspiring peers and mentors, and build a strong career path. Don’t just take our word for it—experience St. Thomas firsthand. Visit a class, attend an info session, or chat with the admissions team.