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Danielle Ailts Campeau

Clinical Professor

  • Education
  • B.S., Biology, University of Wisconsin-River Falls

    M.B.A., University of Wisconsin-River Falls

    D.B.A., Strategy & Management, Saint Mary's University of Minnesota

  • Research Interests
  • Lean startup methodology, entrepreneurship education, rural entrepreneurship, small business development

Danielle Campeau is a Clinical Professor in the Schulze School of Entrepreneurship. With 15 years of experience in industry and academia, Campeau is a scholar-practitioner committed to bringing industry experience to the classroom and providing experiential learning opportunities that advance the entrepreneurial mindset. Campeau is passionate about mentoring student entrepreneurs and has advised teams who placed at state and national-level startup competitions.

As the former Director of the Center for Innovation and Business Development at the University of Wisconsin-River Falls, Campeau was the recipient of the Young Professional of the Year Award by Momentum West and received the Small Business Development Center Excellence and Innovation Award, both in 2019. In this role, Campeau also led the establishment of the St. Croix Valley Business Innovation Center, a business incubator, and served as the Director of the Small Business Development Center. She recently managed the commercialization of new innovative products in her role as Program Manager for Product Development at DiaSorin, a medical device company in Stillwater, MN.

Campeau’s research interests include application of the lean startup methodology, the firm creation process, entrepreneurship education and training, and rural entrepreneurship. She is particularly interested in research that results in practical recommendations for entrepreneurship practitioners and startup supporters.

  • Campeau, D., Somes-Booher, M. (2023). SNL humor can illustrate [un]viable business models. Entrepreneur & Innovation Exchange, (89). https://doi.org/10.32617/905-645a2fc418884. 
  • Onken, M., Campeau, D. (2016). Lean startups: Using the business model canvas. Journal of Case Studies, (34)(1), pp. 95-101

  • Outstanding Reviewer Award, Midwest Academy of Management Conference 2022
  • Small Business Development Center Excellence and Innovation Award 2019
  • Young Professional of the Year Award, Momentum West 2019
  • Center of the Year Award, Wisconsin Small Business Development Center Network 2018

  • U.S. Association for Small Business and Entrepreneurship Member 
  • Midwest Academy of Management Member 
  • Reviewer, The International Journal of Entrepreneurship and Innovation 
  • Reviewer, Midwest Academy of Management Conference 
  • Reviewer, U.S. Association for Small Business and Entrepreneurship Conference 
  • Reviewer, Journal of Behavioral and Applied Management 
  • Reviewer, Academy of Management Conference 
  • Reviewer, North American Case Research Conference 

  • Participating Adjunct Faculty, University of St. Thomas (2022-2023)
  • Program Manager for Product Development, Diasorin Inc. (2020-2022)
  • Director, Center for Innovation and Business Development, University of Wisconsin-River Falls (2014-2020)
  • Senior Project Manager, Neuroscience Inc. (2014-2014)
  • Manager, Clinical Support and Education, Neuroscience Inc. (2008-2013)
  • Clinical Support and Education Specialist, Neuroscience Inc. (2007-2008)