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Mike Porter

Distinguished Service Faculty

  • Education
  • B.S., Mass Communications, Bemidji State University
    Ed.D., Leadership, Policy & Administration, University of St. Thomas
    M.B.A., Marketing, University of St. Thomas
  • Expertise
  • Reputation management, health care communication, business communication, crisis communication, business-to-business marketing.
  • Research Interests
  • Crisis communication

Mike Porter, EdD, serves as faculty director of the Master of Science in Health Care Communication. He teaches graduate courses including Reputation Management, Health Care Writing, Communication Research and Management Priorities for Communicators. He has also taught New Venture Strategy and Strategic Writing to MBA students.

Porter’s current research focuses on crisis communication. Specifically, he investigates how senior managers engage and leverage external consultants during major organization crises. He also conducts inquiry into mystery shopping, primarily considering how shoppers are instructed and what expectations can be made regarding data those people gather.

Porter’s research is published in Journal of Communication Management, Journal of Private Equity and Journal of Retailing and Consumer Service. He presents research at both academic and international professional conferences, including, the International Crisis and Risk Communication Conference, the International Association of Business Communication Conferences, the Public Relations Society of America International Conference, the Mystery Shopping Providers Association International Conferences and others.

Porter’s passion for professional communication manifests in a consistent engagement in both academic and professional circles. He serves on the boards of small businesses, nonprofits and associations, and continues to consult on business communication and research opportunities to stay current on business practices. He maintains an extensive network locally within the general and health care communication spaces.


  • Porter, M. C., & Heyman, J. E. (2018). We've shopped before: Exploring instructions as an influence on mystery shopper reporting. Journal of Retailing and Consumer Services, (45)(11), pp. 12-20
  • Porter, M. C. (2016). Winning the jackpot: How would you answer the lottery question?. Public Relations Tactics,
  • Porter, M. C., Anderson, B. D., & Nhotsavang, M. (2015). Anti-social media: Executive twitter 'engagement' and attitudes about media credibility. Journal of Communication Management, (19)(3), pp. 270-287
  • Porter, M. C., & Spriggs, M. T. (2013). Informal private equity investment networks: The role of the nexus angel. Journal of Private Equity, (16)(3), pp. 48-56

  • PRSA - Public Relations Society of America
  • Authentic Edge
  • Campus Media Group
  • Companies to Classrooms
  • Dom Technologies
  • Internet Exposure
  • LifeScience Alley - Non-profit
  • PSRA - Public Relations Society of American
  • Quirk's Publishing Company
  • Sights on Service

  • President, Sopra Vocé (A dba of MCPorter Marketing Communications, Inc.), President (1999 - present)
  • Distinguished Service Professor, University of St Thomas, (2016 - present)
  • Faculty Director - Master of Science in Health Care Communication, University of St. Thomas, St. Paul / Minneapolis (2016 - present)
  • Program Director - Master of Science in Health Care Communication, University of St. Thomas, St. Paul / Minneapolis (2015 - 2016)
  • Program Director - Master of Business Communications, University of St. Thomas, St. Paul / Minneapolis (2008 - 2016)
  • Adjunct Instructor, University of St. Thomas, St. Paul / Minneapolis (2006 - 2016)
  • Co-found/Partner, Qwik-keys, Twin Cities (2012 - 2015)
  • VP Marketing/Secretary/Partner, Adesso Technologies, LLC, Minneapolis (2002 - 2007)
  • Adjunct Professor of Public Relations, St. Cloud State University, St. Cloud (2001 - 2006)
  • Interim Public Relations Manager, Net Perceptions, (1999 - 1999)
  • Marketing Communications/PR Manager, Ontrack Data International, Minneapolis (1998 - 1999)
  • Account Executive, PR Newswire, (1997 - 1998)
  • Payroll and Assignment Supervisor/Line Supervisor, Canterbury Downs, Shakopee (1985 - 1997)
  • Communications Specialist/Marketing Specialist, Horton Industries, Inc., Minneapolis (1992 - 1997)
  • Creative/Account Supervisor, Keane & Communicators, (1985 - 1991)
  • Field Interviewer, Burke Marketing Research, (1984 - 1985)
  • Sales Representative/Contributing Writer, PostTimes Magazine, (1985 - 1985)
  • Public Relations Assistant, Bemidji Community Arts Council, Bemidji (1982 - 1983)