Event Schedule
5:30 p.m. – Check-in
6-7 p.m. – Presentation
7-8 p.m. – Networking
Save the date: August 5, 2026
AI Speaker Series: Master the PACE Prompting Framework
Move beyond basic AI use with the PACE framework—a practical, repeatable approach to prompting for better business results.
AI Speaker Series: August 5 in Minneapolis
Join us to learn PACE, a practical prompting framework for turning AI from a simple chatbot into a strategic partner for analysis, strategy, content creation and problem-solving.
What You'll Learn
- A practical framework for writing more effective prompts
- How to move from generic AI answers to more useful outputs
- Ways to get more value from the AI tools you already use
By the end of this fast-paced, hands-on session, you'll have a repeatable system you can apply immediately in your work. The difference between average AI users and exceptional AI users isn't the technology - it's how they communicate with it. PACE shows you how.
Interested in learning more before the session? Read this article on the PACE framework and building prompt libraries from one of the faculty presenters.
Connect With Other AI Professionals
Continue the conversation at a networking reception from 7-8 p.m. Connect with fellow attendees, faculty presenters, and the Opus College graduate business admissions team.
Contact
Graduate Business Program Team
Meet the Speakers
Katie Berry
Katie Berry has worked in marketing for over 15 years and currently works an AI consultant and professor of marketing at the University of St. Thomas. In her consulting practice, she focuses on AI integrations and governance, and developing business growth strategies focused on customer needs and wants.
She previously led marketing campaigns for U.S. Bank including the bank's first AI-driven brand campaign in 2024. She also owns a chiropractic clinic with her husband where she uses AI to boost their small but mighty team of two.
Berry has taught undergraduate, graduate and executive education marketing courses since 2019. She received a master of public policy degree from the University of Minnesota focused on organizational strategic communications and a bachelor of arts from the University of St. Thomas majoring in communication studies and financial management, where she received summa cum laude honors.
Mark Price
Mark Price is Distinguished Service Professor and AI Faculty Lead at the Opus College of Business. After more than two decades building analytics capabilities for Fortune 500 companies, high‑growth start‑ups and nonprofits, he now designs and teaches graduate, undergraduate and executive courses that help leaders turn data into competitive advantage.
Price founded LiftPoint Consulting and grew it into a multimillion‑dollar marketing‑analytics practice before leading the data‑analytics group at ThreeBridge Solutions. As Chief Data Officer at CaringBridge, he established the nonprofit’s first enterprise analytics function, employing AI‑driven insights to reshape growth strategy.
Fluent in Spanish and passionate about entrepreneurship, Price mentors start‑ups in Minnesota Cup, and serves on the boards of The Friends of the Saint Paul Public Library and Jewfolk, Inc. His current thought leadership explores how generative AI reshapes customer experience and organizational performance.