Malshe, Avinash, Hughes, Douglas, Good, Valerie, Friend, Scott (forthcoming). Marketing strategy implementation within the sales-marketing interface a multi-level theoretical framework. International Journal of Research in Marketing
Peterson, Robert, Malshe, Avinash, Friend, Scott, Dover, Howard (2021), Sales enablement: Transforming firm resources and revenue strategies. Journal of the Academy of Marketing Science, (49), pp. 542-565
Malshe, Avinash and Michael Krush (2021). Tensions within the sales ecosystem: A multi-level examination of the sales-marketing interface. Journal of Business and Industrial Marketing, (36)(4), pp. 571-589
Friend, Scott, Malshe, Avinash, Fisher, Greg (2019). What drives customer re-engagement? The foundational role of the sales-service interplay in episodic value co-creation. Industrial Marketing Management, (84), pp. 271-286
Singh, Jagdip, Flaherty, Karen, Ravipreet, Sohi, Deeter-Schmelz, Dawn, Habel, Johannes, Le Meunier-Fitzhugh, Kenneth, Malshe, Avinash , Mullins, Ryan, Onyemah, Vincent (2019). Sales profession and professionals in the age of digitization and artificial technologies: Concepts, priorities, and questions. Journal of Personal Selling and Sales Management, (39), pp. 2-22
Malshe, A., & Friend, S. B. (2018). Initiating value co-creation: Dealing with non-receptive customers. Journal of Academy of Marketing Science, (46), pp. 895-920
Malshe, A., & Al-Khatib, J. A. (2017). A repertoire of marketers' trust building strategies within the sales-marketing interface. Journal of Personal Selling and Sales Management, (37)(3), pp. 213-227
Malshe, A., Al-Khatib, J. A., Friend, S., & Al-Habib, M. (2017). Strategic and operational alignment of sales-marketing interfaces: Dual paths within SME configurations. Industrial Marketing Management, (66), pp. 145-158
Malshe, A., Johnson, J., & Viio, P. (2017). Understanding the sales-marketing interface dysfunction experience in business-to-business firms: A matter of perspective. Industrial Marketing Management, (63), pp. 145-157
Rothausen, T. J., Henderson, K. E., Arnold, J. K., & Malshe, A. (2017). Should I stay or should I go? Identity and well-being in sensemaking about retention and turnover. Journal of Management, (43)(7), pp. 2357-2385
Friend, S., & Malshe, A. (2016). Key skills for crafting customer solutions within an ecosystem: A theories-in-use perspective. Journal of Service Research, (19)(2), pp. 174-191
Johnson, J., Friend, S., & Malshe, A. (2016). Mixed interpretations of sales proposal signals. Journal of Personal Selling and Sales Management, (36)(3), pp. 264-280
Krush, M., Malshe, A., Al-Khatib, J. A., Al-Jomaih, K., & Katoua, H. (2014). Value creation within the sales-marketing interface: The varied approaches to integration. Journal of Selling, (14)(2), pp. 6-19
Malshe, A., & Biemans, W. (2014). The role of sales in NPD: An investigation of the healthcare industry. Journal of Product Innovation Management, (31)(4), pp. 664-679
Malshe, A., Al-Hhabib, M., Al-Torkistani, H., & Al-Khatib, J. A. (2013). Challenges to sales force transformation in emerging markets. Journal of Strategic Marketing, (21)(4), pp. 347-367
Pryor, S., Malshe, A., & Paradise, K. (2013). Salesperson listening in the extended sales relationship: An exploration of cognitive, affective, and temporal dimensions. Journal of Personal Selling and Sales Management, (33)(2), pp. 185-196
Biemans, W., Makavec, B., & Malshe, A. (2012). Sales-marketing Interfaces with Business. Transformation in Business and Economics, (11)(2A), pp. 478-487
Hughes, D., LeBon, J., & Malshe, A. (2012). The marketing-sales interface at the interface: Creating market-based capabilities through organizational synergy. Journal of Personal Selling and Sales Management, (32)(1), pp. 57-72
Malshe, A., Al-Khatib, J. A., Al-Habib, M., & Shaza, E. (2012). Exploration of sales-marketing interface nuances in Saudi Arabia. Journal of Business Research, (65), pp. 1119-1125
Al-Khatib, J. A., Malshe, A., Sailors, J. J., & Clark, I. (2011). The impact of deceitful tendencies, relativism and opportunism on the negotiation tactics: a comparative study of U.S. and Belgian managers. European Journal of Marketing, (45)(1/2), pp. 133-152
Malshe, A. (2011). An exploration of key connections within sales-marketing interface. Journal of Business and Industrial Marketing, (26)(1), pp. 45-57
Biemans, W., Makovec Brencic, M., & Malshe, A. (2010). Marketing-sales interface configurations in B2B firms. Industrial Marketing Management, (39)(2), pp. 183-194
Jassawalla, A., Sashittal, H., & Malshe, A. (2010). Effects of transparency and at-stakeness on students' perceptions of their ability to work collaboratively in effective classroom teams: A partial test of the Jassawalla and Sashittal model. Decision Sciences Journal of Innovative Education, (8)(1), pp. 35-54
Malshe, A. (2010). How is marketers' credibility construed within the sales-marketing interface?. Journal of Business Research, (63), pp. 13-19
Malshe, A., Al-Khatib, J. A., & Sailors, J. J. (2010). Business to business negotiations: The role of deceit, relativism, and opportunism. Journal of Business-to-Business Marketing, (17)(2), pp. 173-207
Jassawalla, A., Sashittal, H., & Malshe, A. (2009). Student Perceptions of Social Loafing: Its Antecedents and Consequences in Undergraduate Business Classroom Teams. Academy of Management Learning and Education Journal, (8)(1), pp. 42-54
Malshe, A. (2009). Strategic Sales Organizations: Transformation Challenges & Facilitators within the Sales-Marketing Interface. Journal of Strategic Marketing, (17)(3-4), pp. 271-289
Malshe, A., & Sohi, R. S. (2009). What makes strategy making across the sales-marketing interface more successful?. Journal of Academy of Marketing Science, (37), pp. 400-421
Malshe, A., & Sohi, R. S. (2009). Sales buy-in of marketing strategies: Exploration of its nuances, antecedents and contextual conditions. Journal of Personal Selling and Sales Management, (29)(3), pp. 207-225
Al-Khatib, J. A., Malshe, A., & Abdukader, M. (2008). Perceptions of unethical negotiation tactics: A comparative study of U.S. and Saudi managers. International Business Review, (17)(1), pp. 78-102
Miller, N. J., Besser, T. L., & Malshe, A. (2007). Strategic networking among small businesses in small U.S. business communities. International Small Business Journal, (25)(6), pp. 631-634
Books and Chapters
Malshe, A., & Biemans, W. (2014). Improving sales and marketing collaboration: A step-by-step guie. Business Expert Press
Arnould, E. J., Price, L. L., & Malshe, A. (2006). Toward a Service-Dominant Logic of Marketing: Dialog, Debate, and Directions. In Robert F. Lusch and Stephen Vargo (Ed.), Toward a cultural resource-based theory of the customer. M.E. Sharp
James M Comer Award for Best Contribution to Selling and Sales Management Theory, 2019
University Scholar Grant, University of St Thomas, 2017-2020
Susan E. Heckler Research Excellence Award, Opus College of Business, 2012 and 2018
Marvin Jolson Award for Best Contribution to Selling and Sales Management Practice, 2016
Presidential Fellowship, University of Nebraska, 2005
Doctoral Consortium Fellow, AMA - Sheth Doctoral Consortium, 2004
Gerald Phillippe Fellowship, University of Nebraska-Lincoln, 2003
American Marketing Association
European Marketing Academy
AMS - Academy of Marketing Sciences Review, Reviewer
American Marketing Association Educator Conferences, Reviewer
Business Ethics, A European Review, Reviewer
EMAC - European Marketing Academy Conference, Reviewer
European Journal of Marketing, Reviewer
Industrial Marketing Management, Reviewer
International Business Review, Reviewer
International Journal of Research in Marketing, Reviewer
Journal of Business Ethics, Reviewer
Journal of Business Research, Reviewer
Journal of Consumer Behavior, Reviewer
Journal of Marketing Theory and Practice, Reviewer
Journal of Personal Selling and Sales Management, Reviewer
Journal of Product Innovation Management, Reviewer
Professor, University of St Thomas, Saint Paul/Minneapolis (2017 - present)
Associate Professor, University of St. Thomas, Saint Paul / Minneapolis (2011 - 2017)
Assistant Professor, University of St. Thomas, St. Paul / Minneapolis (2005 - 2011)
Instructor, University of Nebraska, Lincoln (2001 - 2005)
Research Assistant, University of Nebraska, Lincoln (2001 - 2005)
Brand Manager, Ranbaxy Laboratories, New Delhi (2000 - 2001)