In a perfect world, every campaign would have months of planning, endless creative iterations, and multiple rounds of approval. That’s rarely how marketing works. Marketers are often asked to move fast to react to a moment, fill a short promotional window, or get something live with limited time and resources. This is where the one-day…
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Seth Ketron, associate professor of marketing in the Opus College of Business at the University of St. Thomas, was quoted by The Associated Press in an article examining how some online ads use artificial intelligence and fabricated backstories to pose as family-run small businesses. Ketron explained that increasingly realistic AI-generated images and emotional narratives make it easier…
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Christopher Wong Michaelson, professor of business ethics and social responsibility at the University of St. Thomas Opus College of Business, co authored an article for The Conversation examining why the traditional 40 hour workweek may no longer be the best fit for many workers. Michaelson discussed the historical roots of the modern work schedule, growing concerns about…
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