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Assistant Professor

  • Lauren Labrecuque, Ereni Markos, Kunal Swani, Priscilla Peña (2021). When data security goes wrong: Examining consumer attitudes, expectations, and protective responses to data breaches. Journal of Business Research, (135), pp. 559-571.<doi.org/10.1016/j.jbusres.2021.06.054>
  • Markos Ereni, Priscilla Peña, Lauren Labrecque, and Kunal Swani (2023). Are data breaches the new norm? Exploring data breach trends, consumer sentiment, and responses to security invasions. Journal of Consumer Affairs, (57)(3), pp. 1089-1119. <doi.org/10.1111/joca.12554>
  • Peña Priscilla, Jen Riley, and Nicole Davis (2024), Increasing student engagement & contributions: Introducing the semester-long participation competition. Marketing Education Review, (34)(2), pp. 99-106. <doi.org/10.1080/10528008.2024.2337345>
  • Lauren Labrecque, Priscilla Y. Peña, Hillary Leonard, and Rosemary Leger. (2024). Not all sunshine and rainbows: Exploring the dark side of AI in interactive marketing. Journal of Research in Interactive Marketing, <doi.org/10.1108/JRIM-02-2024-0073>  

  • Diversity, Equity, and Inclusion Development Grant, University of St. Thomas Opus College of Business (2025)
  • The PhD Project Marketing Doctoral Student Association (2022-2024)
  • Excellence Award for Student Research, University of Rhode Island (2024)
  • Teaching Innovation Competition, Society for Marketing Advances (2023)
  • AMA Valuing Diversity Scholarship (2023)
  • AMA Sheth Foundation Doctoral Consortium Fellow(2023)
  • Brenda M. Derby Memorial Best Student Paper Award, AMA Marketing & Public Policy Conference (2023)
  • Teaching Innovation Competition, Society for Marketing Advances (2023)
  • DEI Mini-Grant, University of Rhode Island College of Business (2022,2023,2024)
  • Enhancement of Graduate Research Award, University of Rhode Island Graduate School (2022)
  • Dholakia Research in Business Award for a Ph.D. Student, University of Rhode Island College of Business (2022)
  • Ph.D. in Business Administration Award for Outstanding Teaching, University of Rhode Island College of Business (2022)
  • Best Paper Award in Ethics, CSR, and Religion Track, Society for Marketing Advances Conference (2020)

  • American Marketing Association (AMA)
  • Association for Consumer Research (ACR)
  • Marketing and Public Policy (MPPC)
  • Society for Consumer Psychology (SCP)
  • Society for Marketing Advances (SMA)
  • Transformative Consumer Research (TCR)