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Prove Your Marketing Knowledge

Certified Digital Marketing Professional

Refresh your expertise with the latest digital marketing tools, including AI that drive awareness, engagement, conversion, and loyalty in the Certified Digital Marketing Professional (CDMP) program at St. Thomas.

The CDMP program expands your knowledge of email, mobile, social media marketing, search, and digital advertising. You’ll learn through our Prof + Prof model, which pairs St. Thomas faculty with industry professionals to teach you the most relevant, applicable information, including AI in Marketing.

  • Program Details
  • What You'll Learn

    • Program Details

    Program Format: In Person

    Cost: $4550

    CEUs (Continuing Education Units): 3.5

    Length of Program: 35 Contact Hours

    Program Structure: Meets 5 times from 8am - 4pm

    Upcoming Sessions:

    What You'll Learn

    • Trends in digital marketing, like Artificial Intelligence
    • How to determine the tools and promotional channels to use in a marketing strategy
    • Methods for optimizing each channel and tracking effectiveness
    • Identifying business goals and how digital marketing can help you achieve them

    We’ll explore real-world examples of how organizations are using digital marketing and give you hands-on experience in using these tools. During the sessions, you’ll develop a digital marketing strategy to present to your team at work.

    Program Details

    Program Format: In Person

    Cost: $4550

    CEUs (Continuing Education Units): 3.5

    Length of Program: 35 Contact Hours

    Program Structure: Meets 5 times from 8am - 4pm

    Upcoming Sessions:

    What You'll Learn

    • Trends in digital marketing, like Artificial Intelligence
    • How to determine the tools and promotional channels to use in a marketing strategy
    • Methods for optimizing each channel and tracking effectiveness
    • Identifying business goals and how digital marketing can help you achieve them

    We’ll explore real-world examples of how organizations are using digital marketing and give you hands-on experience in using these tools. During the sessions, you’ll develop a digital marketing strategy to present to your team at work.
    Three colleagues gather around a desk, looking at a computer screen together. A woman in a blue shirt points at the monitor while two men lean in and smile, collaborating on a project. A camera and potted plant are visible in the foreground.

    Is This Program Right For You?

    This program is ideal for you if you are a:

    • Marketing Specialist
    • Digital Marketing Specialist
    • Marketing Coordinator
    • Social Media Manager
    • Content Marketing Manager
    • Brand Manager
    • Marketing Manager
    • Digital Strategist
    • Communications Specialist
    • Business Development Manager
    • Entrepreneur / Small Business Owner

    Program Benefits

    Hands-on experience working with key digital marketing tools, some of which your organization can use for free.

    The ability to choose the best digital marketing channels and tools, based on your organization’s goals.

    Insights from your instructors, who are experts in the field of digital marketing. The teachers can continue to be a professional resource after the program ends.

    The ability to evaluate and optimize a channel strategy, leading to meeting business goals.

    An actionable digital strategy for your organization, which you’ll develop during the course.

    A new network of professional peers, which you can turn to for support and advice long after the program ends.

    Curriculum

    Learning Objectives:

    • Write SEO-friendly content to improve organic search performance
    • Build paid search campaigns using keyword research and competitive analysis
    • Explore display advertising opportunities, tools, and best practices
    • Measure and optimize advertising performance across channels

    Learning Objectives:

    • Identify digital marketing areas where mobile optimization is critical
    • Understand agile app development and the difference between white-label vs. custom apps
    • Explore app download strategies and feedback loops for product improvement
    • Practice mobile communication strategies: SMS, push notifications, geo-fencing, beacons, and mobile wallet
    • Measure and optimize mobile marketing effectiveness

    Learning Objectives:

    • Understand email marketing automation (basic to advanced workflows)
    • Select and evaluate email marketing platforms
    • Apply best practices in segmentation, subject lines, timing, and design
    • Measure effectiveness with A/B testing and common email KPIs

    Learning Objectives:

    • Create a social media strategy that aligns with organizational goals
    • Develop compelling storytelling for social platforms
    • Differentiate between paid vs. organic social media approaches
    • Select the right channels for specific audiences
    • Measure success with platform analytics and optimization techniques

    Learning Objectives:

    • Translate business goals into a digital marketing strategy
    • Facilitate brainstorming and prioritization for marketing initiatives
    • Build a prioritization matrix for campaigns based on impact and resources
    • Map out and schedule a marketing plan with supporting tools
    • Present a digital marketing strategy with peer feedback

    Meet the Instructor

    Gino Giovannelli Headshot

    Gino Giovannelli

    Gino Giovannelli, MBA, is Distinguished Service Faculty in Marketing at the University of St. Thomas Opus College of Business, where he teaches across undergraduate, MBA, and executive programs. As founder of Miles Interactive and former senior leader at Carlson Interactive, he brings extensive real-world experience in digital strategy for brands like Caribou Coffee and Sun Country Airlines. He also co-hosts the podcast In the Key of D, exploring how digital drives business transformation. Outside the classroom, Gino is a drummer who brings the rhythm of music into his teaching style.

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