
Alec Johnson, PhD
Associate Professor in Entrepreneurship
Alec Johnson has published in entrepreneurship and strategy journals with his work focusing on entrepreneurial strategy and finance. He is active in developing case studies on opportunity identification, business models, entrepreneurial management and entrepreneurial finance. In 2013, Johnson and colleague James Ebben developed the innovative Lemonade Stand Class, which earned the United States Association for Small Business and Entrepreneurship® 2013 award for Special Recognition in Entrepreneurship Education Innovation. He received his PhD from the University of Wisconsin-Madison.