Gain Practical Knowledge
Learn to develop creative marketing strategies and build a strong customer base in the marketing department at the University of St. Thomas Opus College of Business.
Our marketing department offers graduate study options and undergraduate concentrations in both Marketing and Business Communication. Our courses are designed to offer an optimal balance of theoretical teaching with hands-on learning to reinforce key concepts. Case studies, simulations, real-world clients, and group projects give you the valuable experience that employers have come to expect of our graduates.
Our faculty has decades of experience in the classroom, in academic research and in the professional world, and they're passionate about preparing students to thrive in their careers. Some of our courses are taught via the Prof + Prof method, a unique team-teaching approach that pairs a Ph.D. professor with an experienced business leader.
The St. Thomas marketing department has strong connections to the local business and nonprofit communities, which opens up networking and internship opportunities for our students. By staying in sync with the professional community, we ensure that our course content aligns with what's happening in the industry.
Learn more about our programs, resources, and faculty. Have questions? Please contact us.
Undergraduate Students: (651) 962-5544
Graduate Students: (651) 962-4200
Our world-class faculty represents a blend of research active and clinical/client-focused professors. Healthcare, ethics, innovation, green marketing, consumer experiences, virtual reality (VR), and the interplay between sales and marketing are just a few of the fascinating topics our research active professors are known for.
Our research-based professors leverage their research expertise and findings into the classroom setting, while our clinical faculty draw from their experience working with clients in the current marketplace. This creates a comprehensive, complementary learning environment.
Whether you're an undergraduate or graduate student, St. Thomas has programs and courses to develop your marketing knowledge and skills. From general marketing management to our specialized graduate offerings, St. Thomas has a program to meet your career goals.
Marketing students have a unique opportunity to do hands-on research in our Behavioral Research Center as part of the Introduction to Marketing (MKTG 200) course. MKTG 200 students must complete 2 hours of research - roughly equivalent to 2 different studies.
Explore Marketing Studies
Undergraduate majors:
Graduate programs:
Digital Experience CertificateAn internship is a great way to refine the knowledge you've gained in class and put your new skills to work. Local organizations approach St. Thomas seeking marketing interns because they know the quality of our education and of our students. Over 90% of marketing students hold an internship while at St. Thomas. We can help you identify the internship opportunities that best align with your professional goals.
The experts in the Career Development Center can help you find internships, develop job-hunting skills, and put you in touch with business leads—both alumni and the University of St. Thomas connections in the broader Twin Cities business scene. We can help you:
Our world-class faculty represents a blend of research active and clinical/client-focused professors. Healthcare, ethics, innovation, green marketing, consumer experiences, virtual reality (VR), and the interplay between sales and marketing are just a few of the fascinating topics our research active professors are known for.
Our research-based professors leverage their research expertise and findings into the classroom setting, while our clinical faculty draw from their experience working with clients in the current marketplace. This creates a comprehensive, complementary learning environment.
Whether you're an undergraduate or graduate student, St. Thomas has programs and courses to develop your marketing knowledge and skills. From general marketing management to our specialized graduate offerings, St. Thomas has a program to meet your career goals.
Marketing students have a unique opportunity to do hands-on research in our Behavioral Research Center as part of the Introduction to Marketing (MKTG 200) course. MKTG 200 students must complete 2 hours of research - roughly equivalent to 2 different studies.
Explore Marketing Studies
Undergraduate majors:
Graduate programs:
Digital Experience CertificateAn internship is a great way to refine the knowledge you've gained in class and put your new skills to work. Local organizations approach St. Thomas seeking marketing interns because they know the quality of our education and of our students. Over 90% of marketing students hold an internship while at St. Thomas. We can help you identify the internship opportunities that best align with your professional goals.
The experts in the Career Development Center can help you find internships, develop job-hunting skills, and put you in touch with business leads—both alumni and the University of St. Thomas connections in the broader Twin Cities business scene. We can help you:
Assistant Professor, Marketing
Anupama M. Bharadwaj's expertise lies in behavioral marketing and consumer choices. She has a true passion for teaching and has had the opportunity to teach multiple courses pertaining to consumer behavior, market research, and digital marketing.
Clinical Faculty, Marketing
Gino Giovannelli created Miles Interactive in 2006 to help clients identify how to best leverage the Internet to delight customers and maximize business success. Miles Interactive clients include Super Bowl 52 Host Committee, University of Minnesota Alumni Association, Caribou Coffee, SUPERVALU, Famous Dave's, Life Time Fitness and Sun Country Airlines. Prior to launching Miles Interactive, Giovannelli served as Vice President of Carlson Interactive, an interactive agency within Carlson Companies.
Professor, Marketing
Avinash Malshe's research examines marketing strategy processes in business-to-business markets. His work is published in marketing, management and business journals, including: Journal of the Academy of Marketing Science, Journal of Service Research and the Journal of Management. Malshe is a recipient of the prestigious University Scholar Grant at St. Thomas and the Susan E. Heckler Research Excellence Award.
In this hands-on course, Small Business Institute (SBI) clients present student teams with business problems. The student teams must then craft and present solutions to the clients, with the support and guidance of the course instructor.
The BRC provides space for St. Thomas faculty and students to conduct marketing research. And the BRC gives students an opportunity to learn how behavioral research can yield new insights about marketing and consumer psychology. The laboratory and its resources accommodate a variety of project types.
The Tommie Marketing Club is a student-run organization that provides its members the opportunity to network with marketing professionals and fellow students, either on campus or at corporations and agencies in the Twin Cities. Our off-site visits provide networking opportunities and the chance for students to experience various work environments.
Faculty Advisors: Gino Giovannelli and Anupama Bharadwaj.
Traveling is a great way to learn.
Round out your marketing studies with one of our many study abroad programs. Visit foreign businesses and learn how they carry out marketing strategies, experience another culture firsthand, and gain a new perspective on what you’re learning back home.
"The International Marketing J-Term trip to South America remains a highlight of my 4 years at St. Thomas."
- Kari Solheim ('18)
