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Learn the Basics of Online Marketing

Digital Marketing Fundamentals

Gain a solid understanding of digital marketing tools, and how they fit into an overall marketing strategy.

Explore digital marketing tools and learn how they fit into your marketing strategy in the St. Thomas Digital Marketing Fundamentals program. In this course, you’ll learn:
  • What digital marketing is and why it’s important
  • A high-level walk through of the digital marketing channels (websites, display, search, email, social media, mobile)
  • Hands on exploration into display, search, email and social

Throughout the program, you will gain a better understanding of the digital marketing channels and what differentiates them from one another. In addition, there will be hands-on exploration into display, search, email, and social to optimize marketing initiatives within your organization or business. Instructors use relatable, real-world scenarios to help you develop practical skills that can be taken back to work on Monday morning. Small class sizes create a collaborative learning environment and provide the opportunity for you to build your network of fellow business leaders.

Sessions are held on the downtown Minneapolis campus, and parking is available within one block. There are no prerequisites for this program.

Contact

Abbey Welle

Program Manager
Email
abbey.welle@stthomas.edu
Phone Number
(651) 962-4616
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Is This Program Right for You?

Digital Marketing Fundamentals is designed for:

  • Traditional marketers looking to broaden their digital marketing skills
  • Professionals looking to transition into the digital marketing space
  • Digital marketers who are strong in some areas of digital marketing, but want to deepen their knowledge within other ;digital marketing channels
  • Managers leading digital marketing teams or agencies who are looking to maximize effectiveness and performance

Benefits of the Program

Learn About Digital Marketing Channels.

Learn more about the differences between websites, display advertising, search, email, social media, and mobile and gain a big-picture view on how they work alongside traditional marketing efforts.

Get Hands-on Experience.

Use digital marketing tools including Google Ads, MailChimp, Facebook, Instagram and LinkedIn to execute successful Digital Marketing tactics.

Gain a New Network.

This program will introduce you to a network of professional peers you can turn to for support and advice long after the program ends.

Carie Otto, program instructor for the University of St. Thomas' Opus College of Business, talks about her role in the Digital Marketing Fundamentals program.

Executive Education: Digital Marketing Fundamentals

The Digital Marketing Fundamentals program will provide the knowledge and tools to be an effective digital marketer or a leader of digital marketing teams

Curriculum

Digital marketing can use a variety of tools and methods to reach your customer. To determine which digital channels best suit your marketing strategy, you must first understand these different channels. You’ll leave this session with a better understanding of websites, email, social media, mobile, and search and display advertising.
In this module we will cover:
  • Digital media proficiency
  • Best practices for website usability (high level) and managing multiple audiences
  • How to maximize the reach of your website
  • How to maximize the relevance of content on your website
In this module we will cover:
  • How to optimize display advertising
  • Maximizing reach using display advertising
  • Maximizing relevance of your display advertising efforts
  • Measurement and optimization of display advertising 
In this module we will cover:
  • What search (organic and paid) is best used for
  • Increasing search results position (organic and paid)
  • Maximizing relevance of your paid search efforts
  • Measurement and optimization of display advertising 
In this module we will cover:
  • What email is best used for
  • Maximizing reach of our email efforts by maximizing enrollments
  • Maximizing relevance of your email marketing efforts based on personalization and preferences
  • Measurement and optimization of email marketing (including A/B testing to maximize open rates and click through rates) 
In this module we will cover:
  • What social media is best used for 
  • How to create a successful social media strategy
  • General walk through of the various social media platforms. 
  • Maximizing reach using social media
  • Maximizing relevance of your social media efforts
In this module we will cover:
  • What mobile is best used for 
  • Responsive design for mobile devices
  • Maximizing reach and relevance using location (beacons vs geo fencing)
  • Pros and cons of apps vs websites
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