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Turn Numbers into Narratives

Storytelling Through Data and Visuals

Learn the art of storytelling with data - blending analytics, visuals, and audience-focused narratives for max impact.

Turn your data into compelling stories that fit your desired narrative. This 2-day course is designed to help professionals learn the art of data storytelling by combining analytics, narrative techniques, and impactful visuals.

  • Program Details
  • What You'll Learn

    • Program Details

    Program Format: In Person

    Cost: $1560

    CEUs (Continuing Education Units): 1.2

    Length of Program: 12 Contact Hours

    Program Structure: Meets 2 times from 9am - 4pm

    Upcoming Sessions:

     

    What You'll Learn

    • How to craft impactful data narratives tailored to your audience.
    • Techniques for designing clear, engaging visuals that enhance your message.
    • The art of storyboarding and its role in business communication.
    • Best practices for creating PowerPoint presentations and executive-level reports.
    • How to use AI to refine narratives while navigating ethical considerations.
    • Strategies for delivering confident, effective executive presentations.

    From understanding your audience and crafting meaningful data narratives to designing effective visuals, storyboards, and executive presentations, this course equips you with the tools to communicate insights with clarity and confidence.

    Program Details

    Program Format: In Person

    Cost: $1560

    CEUs (Continuing Education Units): 1.2

    Length of Program: 12 Contact Hours

    Program Structure: Meets 2 times from 9am - 4pm

    Upcoming Sessions:

     

    What You'll Learn

    • How to craft impactful data narratives tailored to your audience.
    • Techniques for designing clear, engaging visuals that enhance your message.
    • The art of storyboarding and its role in business communication.
    • Best practices for creating PowerPoint presentations and executive-level reports.
    • How to use AI to refine narratives while navigating ethical considerations.
    • Strategies for delivering confident, effective executive presentations.

    From understanding your audience and crafting meaningful data narratives to designing effective visuals, storyboards, and executive presentations, this course equips you with the tools to communicate insights with clarity and confidence.

    Take all 3 - Earn your Data Storytelling & Visualization Certificate

    Benefits of This Program

    Communicate Complex Ideas Clearly

    Learn how to simplify and present complex data in ways that are easy to understand and impactful for any audience.

    Enhance Decision-Making

    Develop the ability to craft narratives that connect data insights to actionable business decisions.

    Create Engaging Visuals

    Master techniques for designing visuals that not only look professional but also enhance the story you're telling.

    Tailor Your Message to the Audience

    Learn strategies for understanding your audience and shaping your narrative to meet their needs and expectations.

    Boost Confidence in Presentations

    Build the skills to deliver polished, professional presentations that resonate with executives and stakeholders alike.

    Stay Ahead in a Data-Driven World

    Equip yourself with cutting-edge skills like AI-assisted storytelling and ethical data communication to remain competitive in an evolving workplace.

    Professionals looking at a computer and smiling

    Is This Program Right for You?

    This program is ideal for professionals across industries who work with data and need to communicate insights effectively. It’s especially valuable for:

    • Analysts and Data Professionals
    • Managers and Executives
    • Educators and Researchers
    • Agencies and Consultants
    • Finance and Accounting Professionals
    • Marketers and Communication Professionals

    Curriculum

    Explore the importance of storytelling in the analytics process. Learn how to use data to craft compelling narratives and why storytelling is a critical skill for impactful communication.

    Understand how to tailor your message by identifying your goals and audience. Discover how techniques from news writing can enhance your data narratives.

    Learn how to seamlessly combine data and narrative techniques to create stories that engage and inform.

    Dive into the principles of impactful visual design and what makes charts, graphs, and images truly effective.

    Master the storyboarding process and see why it’s an essential tool for structuring narratives in a business context.

    Transform storyboards into clear, concise written reports that effectively communicate your insights.

    Develop PowerPoint presentations that tell a story with your data, combining design and narrative for maximum impact.

    Discover how AI tools can enhance your narratives while addressing the ethical considerations of storytelling with data.

    Learn techniques for presenting data narratives to executive audiences with clarity and confidence.

    Bring everything together in this final module, applying what you’ve learned to a comprehensive case study.

    Headshot of Dave Wehling

    Meet the Instructor

    Dr. David Wehling, a Doctor of Business Administration, has led Forecasting and Analytics at the International Division of the Toro Company for 30 years. Over the past 16 years, he has taught at the graduate, undergraduate, and executive education levels as an adjunct professor. Currently, he teaches a graduate course on building data narratives at the University of St. Thomas in Minneapolis.

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    Take the Next Step

    St. Thomas Executive Education programs give you cutting-edge, practical knowledge and real-world skills you can apply at work the very next day. Gain the tools and techniques to be a more effective, strategic leader.
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