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Dominate Digital, Get Results

Digital Marketing Fundamentals

Master the Digital Marketing Toolkit & Build Winning Strategies.

This program equips participants with a comprehensive understanding of the digital marketing landscape. Through in-depth exploration of key channels like websites, social media, and email marketing, learners gain the knowledge to seamlessly integrate these elements into their overarching marketing strategies.

In this course, you will:

  • Master the essentials: Explore "digital marketing" and understand its impact on today's business world.
  • Navigate the digital ecosystem: Explore key channels like websites, social media, and email, learning how they fit into your overall strategy.
  • Get hands-on: Dive deep into display advertising, search engine optimization, email marketing, and social media to optimize your campaigns for maximum impact.
  • Learn from the best: Experienced instructors will guide you through real-world scenarios, equipping you with practical skills to implement immediately.
  • Dive into AI: Learn how can AI be used to enhance marketing strategies, personalize customer experiences, and optimize campaign performance across channels.

Participants engage in hands-on activities to master display advertising, search engine optimization, email marketing, and social media, equipping them to optimize and refine their marketing strategies. Instructors utilize relatable real-world scenarios to facilitate the development of practical skills directly applicable to business challenges. The small class size creates a collaborative learning environment where participants can learn from each other and build a network of fellow business leaders.

Sessions are held on the downtown Minneapolis campus. There are no prerequisites for this program.

Contact

Abbey Welle

Program Manager
Email
abbey.welle@stthomas.edu
Phone Number
(651) 962-4616
A group of students laughs during a discussion. 

Is This Program Right for You?

Digital Marketing Fundamentals is designed for:

  • Traditional marketers looking to broaden their digital marketing skills
  • Professionals looking to transition into the digital marketing space
  • Digital marketers who are strong in some areas of digital marketing, but want to deepen their knowledge within other ;digital marketing channels
  • Managers leading digital marketing teams or agencies who are looking to maximize effectiveness and performance

Benefits of the Program

Learn the Digital Marketing Channels.

Become a cross channel marketer with knowledge in websites, display advertising, search, email, social media, and mobile. Participants will learn to identify the correct channels, build a strategy, and measure the impact on your organization.

Apply Artificial Intelligence

Participants will learn how to build AI into their marketing strategy, and utilize AI tools across platforms and channels. 

Hands-on Experience.

Use digital marketing tools including Google Ads, Meta, and LinkedIn to execute successful Digital Marketing campaigns and programs.

Build your Professional Network

This program will introduce you to a network of marketing peers you can turn to for support and advice long after the program ends.

Carie Otto, program instructor for the University of St. Thomas' Opus College of Business, talks about her role in the Digital Marketing Fundamentals program.

Executive Education: Digital Marketing Fundamentals

The Digital Marketing Fundamentals program will provide the knowledge and tools to be an effective digital marketer or a leader of digital marketing teams

Curriculum

Digital marketing can use a variety of tools and methods to reach your customer. To determine which digital channels best suit your marketing strategy, you must first understand these different channels. You’ll leave this session with a better understanding of websites, email, social media, mobile, and search and display advertising.
In this module we will cover:
  • Digital media proficiency
  • Best practices for website usability (high level) and managing multiple audiences
  • How to maximize the reach of your website
  • How to maximize the relevance of content on your website
In this module we will cover:
  • How to optimize display advertising
  • Maximizing reach using display advertising
  • Maximizing relevance of your display advertising efforts
  • Measurement and optimization of display advertising 
In this module we will cover:
  • What search (organic and paid) is best used for
  • Increasing search results position (organic and paid)
  • Maximizing relevance of your paid search efforts
  • Measurement and optimization of display advertising 
In this module we will cover:
  • What email is best used for
  • Maximizing reach of our email efforts by maximizing enrollments
  • Maximizing relevance of your email marketing efforts based on personalization and preferences
  • Measurement and optimization of email marketing (including A/B testing to maximize open rates and click through rates) 
In this module we will cover:
  • What social media is best used for 
  • How to create a successful social media strategy
  • General walk through of the various social media platforms. 
  • Maximizing reach using social media
  • Maximizing relevance of your social media efforts
In this module we will cover:
  • What mobile is best used for 
  • Responsive design for mobile devices
  • Maximizing reach and relevance using location (beacons vs geo fencing)
  • Pros and cons of apps vs websites

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St. Thomas Executive Education programs give you cutting-edge, practical knowledge and real-world skills you can apply at work the very next day. Gain the tools and techniques to be a more effective, strategic leader.
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