Curriculum
The first day focuses on transforming raw data and analysis into a clear, persuasive narrative. You’ll start by revisiting key lessons from the first two courses, then learn how to connect data insights to a business problem and audience need. With guidance from the instructors, you’ll:
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Develop a concise problem statement that defines your case study.
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Use the Minto Pyramid framework to organize your message and build the foundation for your visuals.
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Create visuals that clarify your story rather than overwhelm it.
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Draft an executive summary that captures the essence of your findings in one page.
Throughout the day, you’ll receive personalized feedback from both instructors and refine your materials through an iterative process. You’ll finish Day 1 with a polished executive memo and a strong story framework that sets you up for presentation success.
The second day is all about bringing your story to life through visual presentation and delivery. You’ll work in pairs to apply what you’ve learned to a new case study, creating a professional-quality PowerPoint deck and preparing to present it. You’ll:
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Review what makes an effective, executive-level presentation.
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Collaborate to design a 5–6 slide presentation that communicates your data story clearly.
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Refine your visuals, narrative flow, and speaking points using instructor and peer feedback.
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Practice presenting your insights to the group and receive direct coaching to strengthen your delivery.
You’ll wrap up the course by sharing your final presentation, learning from peer examples, and walking away with templates and frameworks you can apply immediately in your work.