Curriculum
Understand how family relationships shape decision-making and business success. Learn tools and frameworks that help families better manage their decision-making processes.
Family businesses need leaders at every level. By understanding your leadership style, you’ll be better able to influence relatives and non-family employees alike. This module shows how to create a healthy culture while leading with credibility.
Be able to build a competitive advantage over other businesses with in-depth strategies. Analyze value sources in products and services and learn how to turn strategic plans into action.
Family firms thrive when they innovate. Learn how to approach problems with fresh thinking, reduce internal barriers, and drive solutions that honor family traditions while adapting for future success.
For a business to be successful and sustainable, it needs to be profitable and maximize shareholder value. Learn how to conduct basic analyses to make informed decisions. Understand ethical dilemmas and how to handle those tough situations.
Learn how to create and capture value in your firm’s market. Experience market dynamics. Learn what it takes to keep a business running effectively by finding the right balance between the marginal costs of a decision and its marginal costs.
Learn how family businesses can make better decisions using data. Explore process improvement, supply chains, and quality systems while discovering how analytics tools can guide growth, improve efficiency, and support long-term stability.
Being able to protect yourself and your organization is a valuable skill. You’ll learn how to make business decisions in a way that aligns with organizational goals with an understanding of potential legal risk and ethical considerations.
Gain an understanding of core marketing concepts and frameworks and be able to implement them. Discover your market segments and understand consumer behavior to best market to your audience in an effective and efficient way.
Explore how strategy in a family business differs from non-family firms. Learn how to align business goals with family values, ownership expectations, and long-term continuity to create plans that serve both the family and the business.
Passing leadership to the next generation is one of the most important steps in a family business. Explore strategies for preparing successors, setting expectations, and ensuring a smooth transition that protects both business and family harmony.