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Jamal Al-Khatib

Professor

  • Education
  • B.S., Business Administration, King Abdul Aziz University
    M.B.A., International Business, Ball State University
    Ph.D., Marketing, University of Mississippi
  • Research Interests
  • Ethical and social issues in marketing, cross-cultural consumer behavior, marketing education.

Jamal Al-Khatib, PhD, is a professor of marketing and the director of the Small Business Institute at the University of St. Thomas.

Al-Khatib’s research interests include ethical and social issues in marketing, cross-cultural consumer behavior and marketing education.

His research has been published in more than 60 national and international journals including Journal of Business Ethics, Business Ethics: A European Review, Journal of International Marketing, European Journal of Marketing, Industrial Marketing Management, Journal of Business-to-Business Marketing, Journal of World Business, International Marketing Review, Thunderbird International Business Review, Journal of Teaching in International Business, the Journal of Marketing Education, and Marketing Education Review, among others.

In addition to his academic experiences, Al-Khatib worked as a marketing communications director for the National Commercial Bank and as a consultant to several academic and industry organizations.


  • Alexander, D. L., & Al-Khatib, J. A. (forthcoming). Business culture's influence on managers' ethical ideologies and judgment: A multi-country study. Journal of Global Marketing,
  • Robertson, C., Al-Khatib, J. A., Al-Khatib, Y., & Bogari, N. (2016). Perceptions of country brands in trade and tourism: Antecedents and consequences from Latin America and the Middle East. The Journal of Business Inquiry, (15)(2), pp. 85-99
  • Malshe, A., & Al-Khatib, J. A. (2017). A repertoire of marketers' trust building strategies within the sales-marketing interface. Journal of Personal Selling and Sales Management, (37)(3), pp. 213-227
  • Malshe, A., Al-Khatib, J. A., Friend, S., & Al-Habib, M. (2017). Strategic and operational alignment of sales-marketing interfaces: Dual paths within SME configurations. Industrial Marketing Management, (66), pp. 145-158
  • Al-Khatib, J. A., Al-Habib, M., Bogari, N., & Salamah, N. (2016). The ethical profile of global marketing negotiators. Business Ethics: A European Review, (25)(2), pp. 172-186
  • Krush, M., Malshe, A., Al-Khatib, J. A., Al-Jomaih, K., & Katoua, H. (2014). Value creation within the sales-marketing interface: The varied approaches to integration. Journal of Selling, (14)(2), pp. 6-19
  • Malshe, A., Al-Hhabib, M., Al-Torkistani, H., & Al-Khatib, J. A. (2013). Challenges to sales force transformation in emerging markets. Journal of Strategic Marketing, (21)(4), pp. 347-367
  • Robertson, C., Al-Khatib, J. A., & Abdulkader, M. (2013). A cross national analysis of corporate citizenship: Saudi Arabia vs the United States. Journal of Managerial Issues, (25)(3), pp. 284-298
  • Alexander, D. L., Sailors, J. J., Al-Khatib, J. A., & Al-Habib, M. I. (2012). The effect of near-vs-distant-future mindsets on socially responsible investors' mutual fund preferences. Journal of Financial Services Marketing, (17)(1), pp. 67-79
  • Malshe, A., Al-Khatib, J. A., Al-Habib, M., & Shaza, E. (2012). Exploration of sales-marketing interface nuances in Saudi Arabia. Journal of Business Research, (65), pp. 1119-1125
  • Saud, M., Al-Khatib, J. A., & Seban, S. (2012). Corporate social responsibility among Saudi Arabian firms: An empirical investigation. Journal of Applied Business Research, (28)(5), pp. 1049-1058
  • Al-Khatib, J. A., Malshe, A., Sailors, J. J., & Clark, I. (2011). The impact of deceitful tendencies, relativism and opportunism on the negotiation tactics: a comparative study of U.S. and Belgian managers. European Journal of Marketing, (45)(1/2), pp. 133-152
  • Malshe, A., Al-Khatib, J. A., & Sailors, J. J. (2010). Business to business negotiations: The role of deceit, relativism, and opportunism. Journal of Business-to-Business Marketing, (17)(2), pp. 173-207
  • Grzeskowiak, S., & Al-Khatib, J. A. (2009). Does morality explain opportunism in marketing channel negotiations? The moderating role of trust. International Journal of Retail and Distribution Management, (37)(2), pp. 142-160
  • Rexeisen, R. J., & Al-Khatib, J. A. (2009). Assurance of learning and study abroad: A case study. Journal of Teaching in International Business, (20)(3), pp. 192-207
  • Al-Khatib, J. A., Malshe, A., & Abdukader, M. (2008). Perceptions of unethical negotiation tactics: A comparative study of U.S. and Saudi managers. International Business Review, (17)(1), pp. 78-102
  • Al-Khatib, J. A., Vollmers, S., & Liu, Y. (2007). Business to business negotiations in China. Journal of Business and Industrial Marketing, (22)(2), pp. 84-96
  • Rawwas, M., Konishi, K., Kamise, S., & Al-Khatib, J. A. (2007). Japanese distribution system the impact of newly designed collaborations on wholesalers' performance. Industrial Marketing Management, (37), pp. 104-115
  • Vitell, S., Al-Khatib, J. A., Singh, J., & Clark III, I. (2007). The role of moral intensity & personal moral philosophies in the ethical decision making of marketers: A cross-cultural comparison of China & the United States. Journal of International Marketing, (15)(2), pp. 86-112
  • Al-Khatib, J. A., Rawwas, M., Swidan, Z., & Rexeisen, R. J. (2006). The ethical challenges of global business-to-business negotiations an empirical investigation of developing countries' marketing managers. Journal of Marketing Theory and Practice, (13)(5), pp. 46-60
  • Rawwas, M., Swaidan, Z., & Al-Khatib, J. A. (2006). Does religion matter? A comparative study of the ethical beliefs of marketing students of religious and secular universities in Japan. Journal of Business Ethics, (65), pp. 69-86
  • Al-Khatib, J. A., Rexeisen, R. J., Vitell, S., & Rawwas, M. (2005). Inter-country differences of consumer ethics in Arab countries. International Business Review, (14)(4), pp. 495-516
  • Al-Khatib, J. A., Stanton, A., & Rawwas, M. (2005). Ethical segmentation of consumers in developing countries: A comparative analysis. International Marketing Review, (25)(2),
  • Al-Khatib, J. A., Stanton, A., Claiborne, C., & Swaidan, Z. (2005). The impact of television viewership on consumers' materialism and quality of life perceptions: An empirical examination. (2)(1), pp. 99-111
  • Rawwas, M., Struton, D., & Al-Khatib, J. A. (2005). Sources of pre- versus post-purchase perceptions in service settings: A comparative analysis. Journal of Customer Behavior, (4)(3),
  • Al-Khatib, J. A., Obertson, C., & Lascu, D. (2004). Post-communism consumers' ethics: The case of Romanian consumers. Journal of Business Ethics, (54), pp. 81-95
  • Al-Khatib, J. A., Rawwas, M., & VItell, S. J. (2004). Organizational ethics in developing countries: A comparative analysis. Journal of Business Ethics,
  • Rawwas, M., Al-Khatib, J. A., & Vitell, S. J. (2004). Academic dishonesty: A cross-cultural comparison of U.S and Chinese marketing students. Journal of Marketing Education, (26)(1), pp. 89-100
  • Swaidan, Z., Rawwas, M., & Al-Khatib, J. A. (2004). Consumer ethics: Moral ideologies and ethical beliefs of a micro-culture in the U.S.. International Business Review, (13)(6), pp. 749-761
  • Vitell, S., Paolillo, J., Baker, A., Al-Khatib, J. A., & Rawass, M. (2003). Ethical judgments and intentions: a multinational study of marketing professionals. Business Ethics: A European Review, (12)(2),
  • Al-Khatib, J. A., & Al-Habib, M. (2002). The relationship between Arab values and work beliefs: An exploratory examination. Thunderbird International Business Review, (44)(5),
  • Al-Khatib, J. A., Robertson, C., Stanton, A., & Vitell, S. (2002). Business ethics in the Arab-gulf states. International Business Review, (11)(1)

  • AMA - American Marketing Association
  • SBI- Small Business Institute
  • Professional Service
  • Academy of Marketing Science, Reviewer
  • Business Ethics: A European Review, Reviewer
  • European Journal of Marketing, Reviewer
  • Industrial Marketing Management,
  • International Marketing Review, Reviewer
  • Journal Article, Business Ethics: A European Review, Reviewer
  • Journal Article, Industrial Marketing Management, Reviewer
  • Journal of Administrative Sciences,
  • Journal of Business Ethics, Reviewer
  • Journal of Cross-Cultural Management, Reviewer

  • Professor of Marketing, University of St. Thomas, St. Paul / Minneapolis (2002 - present)
  • Director, Small Business Institute, University of St. Thomas, St. Paul / Minneapolis (2003 - present)
  • Professor of Marketing, James Madison University, Harrisonburg (2001 - 2002)
  • Zane Showker Professor Entrepreneurship and Director of the Center for Entrepreneurship, James Madison University, Harrisonburg (2000 - 2002)
  • Associate Professor of Marketing, James Madison University, Harrisonburg (1998 - 2001)
  • Marketing Communications Manager, National Commercial Bank, Jeddah (1995 - 1998)
  • Associate Professor, Department of Marketing and Management, University of Wisconsin - Eau Claire, Eau Claire (1994 - 1995)
  • Assistant Professor, Department of Marketing and Management, University of Wisconsin - Eau Claire, Eau Claire (1989 - 1994)