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Victor Chernetsky

Assistant Professor

Victor Chernetsky, Ph.D., is a marketing strategy researcher, educator, and former marketing executive. He is committed to bridging the gap between theory and practice by bringing practical industry insights into academic research and the classroom.

Victor specializes in solving complex managerial problems related to firm strategic orientations, marketing in the C-suite, and the marketing-sales interface. His research has been presented at numerous conferences, received several research grants, and published in leading academic journals. Victor is currently an Assistant Professor of Marketing at the University of St. Thomas. He has been teaching across the undergraduate and MBA levels. Victor earned his Ph.D. degree in marketing from Michigan State University.

Victor brings to academia two decades of practical experience in senior marketing and management roles at leading multinational firms such as Procter & Gamble, Wrigley Company, and Samsung Electronics. As a top manager at diverse companies ranging from start-ups to $800 million businesses, Victor successfully developed and implemented marketing strategies in various countries and industries, managed large teams of up to 39 people, and oversaw marketing budgets above $25 million.

  • Chernetsky, Victor V., Douglas E. Hughes, and Wyatt A. Schrock (2022), A synthesis of research on the marketing-sales interface (1984 - 2020), Industrial Marketing Management, (105) pp. 159–181.

  • Stanley Hollander Teaching Excellence Award, 2022
  • PDMA Doctoral Consortium Fellow, 2022
  • Sheth/AIB Doctoral Consortium Fellow, 2022
  • 52nd Haring Symposium Fellow, 2022
  • Donald A. and Shirley M. Taylor Research Excellence Award, 2021
  • 56th AMA-Sheth Foundation Doctoral Consortium Fellow, 2021
  • Donald A. and Shirley M. Taylor Research Excellence Award, 2020
  • 50th Haring Symposium Fellow, 2020
  • 28th Robert Mittelstaedt Doctoral Symposium Fellow, 2019

  • Journal of the Academy of Marketing Science, Reviewer
  • Journal of Product Innovation Management, Reviewer
  • Industrial Marketing Management, Reviewer
  • European Journal of Marketing, Reviewer
  • Journal of International Marketing, Reviewer
  • American Marketing Association (AMA)
  • Academy of International Business (AIB).
  • Procter and Gamble (P&G) Alumni Network

  • Assistant Professor of Marketing, University of St. Thomas, (2023 - present)
  • Research & Teaching Assistant, Michigan State University, (2017 – 2023)
  • Lecturer/Tutor, Edinburgh Business School Eastern Europe, (2014 – 2017)
  • Head of Corporate Marketing Department, Samsung Electronics, (2011 – 2012)
  • Managing Partner, Ukrdruk, (2006 – 2011)
  • Regional Marketing Manager, Wrigley Company, (2002 – 2006)
  • Marketing Manager, Efes Beverage Group, (2000 – 2002)
  • Assistant Brand Manager, Procter & Gamble, (1997 – 2000)