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John Sailors

Visiting Associate Professor

  • Education
  • B.B.A., Marketing, University of Michigan

    Ph.D., Marketing, Northwestern University

John Sailors, PhD, is a visiting associate professor in the Department of Marketing at the University of St. Thomas Opus College of Business. He was previously a tenured associate professor in the Department of Marketing, and he has also taught at the University of Michigan and the University of Scranton. His earned his PhD in marketing from Northwestern University. He typically teaches courses in marketing research, principles of marketing and research methods. He has corporate experience in the marketing research industry, leading studies for Proctor & Gamble, Ford and Harley Davidson (among others). 

His research revolves around consumer attitudes and decision making, measurement and marketing management. He has published in the European Journal of Marketing, the Journal of Business to Business Marketing, the International Journal of Market Research, the Journal of Financial Services Marketing and others.


  • Sailors, J., (forthcoming). Breadth and frequency of marketing metric reporting and firm performance in the Middle East. Journal of Islamic Marketing,
  • Sailors, J., Rothausen, T., DeVaughn, M., Puto, C., (forthcoming). A model of full-time professional graduate student satisfaction: Program design, delivery, and outcomes. Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, 
  • Sailors, J., Heyman, J., (2019). Similarity, multiple estimations, and the anchoring effect. Journal of General Psychology, (146)(2), pp. 200-215
  • Heyman, J., Sailors, J., (2016). A respondent friendly method of ranking long lists. International Journal of Market Research, (58)(5), pp. 693-710

  • Visiting Associate Professor, University of St. Thomas - Opus College of Business, St. Paul/Mpls (2019-present)
  • Associate Professor, University of Scranton - Kania School of Management, Scranton (2015-present)
  • Associate Professor, University of St. Thomas - Opus College of Business, St. Paul/Mpls (2011-2015)
  • Assistant Professor, University of St. Thomas - Opus College of Business, St. Paul/Mpls (2005-2011)
  • Director of Analytics, Ipsos-Insight, Cincinnati, Ohio (2003-2005)
  • Adjunct Professor, Oakland University, (1999-2003)
  • Vice President/Consumer Insight Consultant, RDA Group, Bloomfield Hills, Michigan (1998-2003)
  • Training Manager - Marketing & Business Programs, Pharmacia & Upjohn, New Jersey (1997-1998)
  • Assistant Professor, The University of Michigan - Ross School of Business Administration (1991-1997)