$127,830
The median annual wage for advertising and promotions managers was $127,830 in May 2022.
Source: Bureau of Labor Statistics
Source: Bureau of Labor Statistics
Brand Yourself as a Marketing Professional
Graduate Certificate in Integrated Marketing Communication
Boost Your Communications Career with a Comprehensive Certificate
From developing a brand for a new product, to building loyalty among current customers, or attracting donors to support a non-profit, the role of marketing communication is critical for any successful business. Be prepared to tackle high-stakes marketing communication projects with an Integrated Marketing Communication certificate from St. Thomas.
Whether you’re currently working in marketing communication and hope to refresh your skills, or want to build expertise and begin working in communications, move your career forward with this certificate. You’ll gain a foundational understanding of the impact and application of marketing communication and reputation management. Plus, develop strategic knowledge and practical skills in areas such as brand management, advertising and promotion, persuasion and creativity, and organizational communication.
The Integrated Marketing Communication certificate can provide you with up-to-date knowledge and credibility in this ever-evolving field. Based on a holistic business communication approach, our immersive curriculum balances technical skills with real-world application. This certificate has been fine-tuned over many years with input from industry experts, employers and alumni to provide you with currently applicable skills and abilities.
Complete the program at your own pace by taking evening courses on our downtown Minneapolis campus. Convenient for working professionals, our flexible program can be completed in a year or longer – based on your individual needs and schedule. You can earn this certificate on its own, or apply your credits to a St. Thomas MBA.
7 in 10
7 in 10 employers plan to hire business school graduates to fill marketing roles.
Source: 2018 GMAC Corporate Recruiters Survey Report
Source: 2018 GMAC Corporate Recruiters Survey Report
Communication Skills
Employers rank communication skills as most important when hiring business graduates.
Source: 2017 GMAC Corporate Recruiters Survey Report
Source: 2017 GMAC Corporate Recruiters Survey Report
Program Overview
Format & Schedule
The Graduate Certificate in Integrated Marketing Communication program includes both required and elective courses that you can complete at your own pace. Take one or more evening courses per term to complete this program in as few as 12 months, or go at a slower pace. You can also earn the certificate as you pursue an MBA from St. Thomas. Students are required to earn 15 – 16.5 credits:
Explore the Curriculum
- 1 prerequisite course*
- 2 required courses
- 3 elective courses
*Students who are pursuing the graduate certificate and are not current MBA students may be eligible to waive this course.
Admission Requirements
- Bachelor’s degree in any subject
- Application form and essays
- 2 years’ work experience recommended. Related professional experience is valuable, but not required
Degree Programs
Consider applying your graduate certificate courses and credits toward a St. Thomas MBA program. Earning both a graduate degree and a graduate certificate is a great way to get ahead in your career. Not sure if you want a graduate degree? You have time to mull it over. Start the graduate certificate program now and roll your credits into a degree program later if you want to.
Career Impact
Show your boss you’re ready for bigger, better projects or prove to potential employers that you’d be a valuable asset to their marketing team with a Graduate Certificate in Integrated Marketing Communication.
Format & Schedule
The Graduate Certificate in Integrated Marketing Communication program includes both required and elective courses that you can complete at your own pace. Take one or more evening courses per term to complete this program in as few as 12 months, or go at a slower pace. You can also earn the certificate as you pursue an MBA from St. Thomas. Students are required to earn 15 – 16.5 credits:
Explore the Curriculum
- 1 prerequisite course*
- 2 required courses
- 3 elective courses
*Students who are pursuing the graduate certificate and are not current MBA students may be eligible to waive this course.
Admission Requirements
- Bachelor’s degree in any subject
- Application form and essays
- 2 years’ work experience recommended. Related professional experience is valuable, but not required
Degree Programs
Consider applying your graduate certificate courses and credits toward a St. Thomas MBA program. Earning both a graduate degree and a graduate certificate is a great way to get ahead in your career. Not sure if you want a graduate degree? You have time to mull it over. Start the graduate certificate program now and roll your credits into a degree program later if you want to.
Career Impact
Show your boss you’re ready for bigger, better projects or prove to potential employers that you’d be a valuable asset to their marketing team with a Graduate Certificate in Integrated Marketing Communication.
Featured Courses
Integrated Marketing Communication
Get a broad overview of the role of marketing communications processes and the wide range of communications activities used in selling/promoting products and services. Specific topics include: advertising, public relations, sales promotions, direct marketing and the strategies that drive them. Develop a strategic perspective and an understanding of the need for an integrated communication plan.
Reputation Management
Study the communication principles and practices necessary to manage a company’s or product’s reputation in the evolving landscape of traditional and social media. Explore how employee, investor, community, government and organizational communication practices and engagement strategies differ from each other, yet are used together to communicate a consistent organizational message.
Brand Management
This course expands upon basic marketing theory, focusing on strategic planning and decision making. It offers a practical, structured approach to developing product/brand management skills and emphasizes learning through hands-on application. Develop your skills in the formulation, execution and evaluation of the effectiveness of product/brand strategies and tactics using extensive case studies and applied exercises.
Featured Faculty: Michael Porter
Before joining the St. Thomas faculty, Porter spent over 25 years working in business, consulting, marketing and communication. He has helped create and launch a broad spectrum of successful strategies, both domestically and internationally. He is also an accredited member of the Public Relations Society of America (PRSA), having served as the ethics officer and board member for the Minnesota chapter.
View All Faculty
Seeing is Believing
Get in Touch
St. Thomas Opus College of Business is an incredible place to learn, meet inspiring peers and mentors, and build a strong career path. But don’t just take our word for it—experience St. Thomas firsthand. Visit a class, attend an info session, or chat with the admissions team.