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Build seamless customer experience across all touchpoints

Graduate Certificate In Omnichannel Strategy

Learn to put the customer at the heart of the journey

Customer expectation and preferences are evolving constantly. With the accelerating development and adoption of new technologies, consumers are constantly moving across devices, communication channels or physical locations. Enabled by technology and data, omnichannel integrates multiple touch points through online and in-person interactions to create a seamless and relevant user experience, drive sales and build customer loyalty.

The Graduate Certificate in Omnichannel Strategy provides you with tools to understand the consumer behavior and develop strategies to successfully improve performance of your business regardless of place, time, or device. At the conclusion of the program, you’ll be prepared to craft a streamlined customer experience across all platforms.

Whether you’re currently working in health care, financial services, retail or hospitality or moving into a new role, the Graduate Certificate in Omnichannel Strategy will help you gain a foundational knowledge of current systems that support omnichannel experiences and a basic understanding of emerging technologies. Through practical application, you’ll analyze real-world situations, evaluate opportunities, and recommend solutions for clients within your own industry.

You can earn this graduate certificate on its own or as part of your St. Thomas MBA. Designed for busy working professionals, the fully online program allows you take weekly synchronous courses in the evening and gain hands-on experience through a capstone project for a real-world client in your industry.

89%
Companies with strong omnichannel retain 89% of their customers, compared to 33% for companies with weak omnichannel
Source: Aberdeen Group Inc.
73%

73% of consumers are likely to switch brands if they don’t receive consistent level of service.
Source: Salesforce

75%

75% of consumers expect companies to provide a consistent experience wherever they engage with them (e.g. website, social media, mobile, in person)

Source: Salesforce

Program Overview

  • Format & Schedule
  • Admission Requirements
  • Degree Programs
  • Career Impact

    • Format & Schedule

    The Graduate Certificate in Omnichannel Strategy is a 12-credit program (5-6 classes) designed to be competed in as little as two semesters. The curriculum consists of both required and elective courses. To earn certificate, students must take:
    • 4 required courses (9 credits)
    • 1-2 elective courses (3 credits - a combination of two, 1.5-credit courses or one 3-credit course)
    Explore the curriculum

    Admission Requirements

    • Bachelor’s degree in any subject
    • Application form and essays
    • 2 years’ work experience recommended; related professional experience is valuable, but not required
    If you are currently enrolled in a St. Thomas graduate program, you may take graduate certificate courses as program electives. By doing this, you will earn a certificate designation on your transcript.
    See application checklist

    Degree Programs

    You can apply your graduate certificate courses and credits to a Part-time Flex MBA program at St. Thomas. Earning both a graduate degree and a graduate certificate is a great way to get ahead is a great way to get ahead in your career. Not sure if you want a graduate degree? You have time to mull it over. You can start the graduate certificate program now, with the option to roll your credits into a degree program later on.

    See degrees and programs

    Career Impact

    With customers’ expectations increasing, creating an omnichannel environment is a necessity for today’s leading businesses. By earning a Graduate Certificate in Omnichannel Strategy, you position yourself to successfully lead planning and execution of a frictionless customer experience that leads to higher customer satisfaction, retention and profitability.

    See career impact

    Format & Schedule

    The Graduate Certificate in Omnichannel Strategy is a 12-credit program (5-6 classes) designed to be competed in as little as two semesters. The curriculum consists of both required and elective courses. To earn certificate, students must take:
    • 4 required courses (9 credits)
    • 1-2 elective courses (3 credits - a combination of two, 1.5-credit courses or one 3-credit course)
    Explore the curriculum

    Admission Requirements

    • Bachelor’s degree in any subject
    • Application form and essays
    • 2 years’ work experience recommended; related professional experience is valuable, but not required
    If you are currently enrolled in a St. Thomas graduate program, you may take graduate certificate courses as program electives. By doing this, you will earn a certificate designation on your transcript.
    See application checklist

    Degree Programs

    You can apply your graduate certificate courses and credits to a Part-time Flex MBA program at St. Thomas. Earning both a graduate degree and a graduate certificate is a great way to get ahead is a great way to get ahead in your career. Not sure if you want a graduate degree? You have time to mull it over. You can start the graduate certificate program now, with the option to roll your credits into a degree program later on.

    See degrees and programs

    Career Impact

    With customers’ expectations increasing, creating an omnichannel environment is a necessity for today’s leading businesses. By earning a Graduate Certificate in Omnichannel Strategy, you position yourself to successfully lead planning and execution of a frictionless customer experience that leads to higher customer satisfaction, retention and profitability.

    See career impact

    Events

    All events

    Featured Courses:

    Emerging Technology in Business

    Gain foundational knowledge on essential emerging technologies (e.g. artificial intelligence, extended reality, internet of things, robotics, etc.). Develop competencies for leading in a digital world as you complete a horizon assessment and imagine a future application for a chosen technology in a personally relevant context. Responsible and sustainable application will be emphasized throughout.

    Omnichannel Execution

    Learn about the design and delivery of systems that enable seamless, relevant user experiences regardless of place, time, or device. Topics include network planning and design for efficiency, resiliency, and value; bridging digital, physical, and human resources with supply chains and distribution; and strategic data infrastructure and usage. Hear from business leaders working in various omnichannel industries and complete practical challenges similar to those faced on the job.

    Industry-centric Applications

    Do a deep dive into a customer-facing industry such as retail, hospitality, financial services, or healthcare. Gain hands-on experience by completing a team project for a real-world client. Conduct a situation analysis and horizon assessment, evaluate opportunities and solutions, and craft a recommendation to present to a client. Receive faculty guidance and access to an industry mentor throughout the term.

    Seeing is believing

    Get in Touch

    St. Thomas Opus College of Business is an incredible place to learn, meet inspiring peers and mentors, and build a strong career path. Don’t just take our word for it—experience St. Thomas firsthand. Visit a class, attend an info session, or chat with the admissions team.