Curriculum
Be able to build a competitive advantage over other businesses with in-depth strategies. Analyze value sources in products and services and learn how to turn strategic plans into action.
All leaders have different strengths. It’s important to identify yours. Once you understand your own leadership style, you are better able to lead others. This module will show you how to create a positive culture and work environment by being a strong and influential leader.
For a business to be successful and sustainable, it needs to be profitable and maximize shareholder value. Learn how to conduct basic analyses to make informed decisions. Understand ethical dilemmas and how to handle those tough situations.
Learn how to create and capture value in your firm’s market. Experience market dynamics. Learn what it takes to keep a business running effectively by finding the right balance between the marginal costs of a decision and its marginal costs.
Being able to protect yourself and your organization is a valuable skill. You’ll learn how to make business decisions in a way that aligns with organizational goals with an understanding of potential legal risk and ethical considerations.
Gain an understanding of core marketing concepts and frameworks and be able to implement them. Discover your market segments and understand consumer behavior to best market to your audience in an effective and efficient way.
Entrepreneurial thinking helps businesses large or small create innovative solutions. Break free from internal politics, structure and overall bureaucracy to solve problems with your customer in mind and see the benefit to the bottom line.
Make sure your hiring strategy aligns with your organization competencies. Understand what it takes to have a successful Human Resources department and how it should align with both customer and employee strategy. Learn about new tools and technology that are available to help keep and retain top talent.
Put everything together and present on what you have learned to the class.
Choosing online elective courses will customize your learning. Each of these topics includes 30-45 minutes worth of online content. You can complete as many as you would like but must complete a minimum of three before your program is over. A sample of electives include:
- Agile Project Management
- Polarities: Managing Interdependent Opposites
- Appreciative Inquiry
- Decision-Making
- Strategies for Effective Negotiation
- Salary Negotiation
- Digital Marketing
- Overview of Health Care