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Associate Professor

  • Abendroth, L., & Pels, J. (2017). Market resource gaps: Identifying resources to co-create solutions that facilitate consumption. Marketing Theory, (17)(3), pp. 357-371
  • Abendroth, L., & Heyman, J. E. (2013). Honesty is the best policy: The effects of disclosure in word-of-mouth marketing. Journal of Marketing Communications, (19)(4), pp. 245-257
  • Abendroth, L. (2011). The souvenir purchase decision: Effects from online availability. International Journal of Culture, Tourism and Hospitality Research, (5)(2), pp. 173-183
  • Abendroth, L., & Diehl, K. (2006). Now or never: Effects of limited purchase opportunities on patterns of regret over time. Journal of Consumer Research, (33), pp. 342-351
  • Hanna, R. C., Berger, P. D., & Abendroth, L. (2005). Optimizing time limits: An email application. Journal of the Operational Research Society, (56), pp. 15-24
  • Swain, S. D., Hanna, R. C., & Abendroth, L. (2004). Buying time: The consumer psychology of time limits. pp. 26-27

  • Broderick Award for Service to the Graduate Program, Boston University, 2006
  • Villager of the Year, Value Village Thrift Stores, The Arc Greater Twin Cities, 2015

  • ACR - Association for Consumer Research
  • ACR - Association for Consumer Research, Reviewer
  • AMA - American Marketing Association, Reviewer
  • Journal of Consumer Research, Reviewer
  • Journal of Retailing, Reviewer
  • MBA Roundtable Symposium Advisory Committee
  • Organizational Behavior and Human Decision Processes
  • Association for Consumer Research
  • The Arc - Greater Twin Cities, Committee Member

  • Associate Professor, University of St. Thomas - Opus College of Business, St Paul / Mpls (2011 - present)
  • Faculty Program Director, Evening MBA, University of St. Thomas - Opus College of Business, St Paul / Mpls (2014 - present)
  • Assistant Professor of Marketing, University of St. Thomas - Opus College of Business, St. Paul / Mpls (2007 - 2011)
  • Assistant Professor of Marketing, Boston University - School of Management, Boston (1999 - 2007)
  • Faculty Director - Evening MBA, Boston University, Boston (2005 - 2007)
  • Contract Faculty, Duke Corporate Education, Durham (2005 - 2006)