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Lisa Abendroth

Associate Professor,
Associate Dean of Graduate Program Innovation

  • Education
  • B.A., Sociology, Social Psychology, University of Pennsylvania - College of Arts and Sciences
    B.S., Economics, Marketing Concentration, University of Pennsylvania - Wharton School of Business
    Ph.D., Marketing, Duke University

  • Research Interests
  • International Business, Marketing, Emerging Technology, Online Education

As the Associate Dean of Graduate Program Innovation, Lisa Abendroth, PhD, oversees new program development such as the Online MBA program and assists faculty in developing online, experiential, and transformational teaching methods. Currently, she is focused on ensuring that the Opus College prepares students with the knowledge and skills needed for business in a digital world.

She teaches Marketing Frameworks and International Marketing courses and leads graduate-level study abroad experiences in emerging markets. To date, she has co-developed study abroad experiences in India, Latin America and Eastern Europe.

Abendroth loves getting to know students better through the study abroad experience, and she values the chance to learn along with students as they witness moments in time such as the US presidential inauguration while in Chile and political protests while in Argentina.

Her current research project focuses on low-income consumers in emerging markets and how to make a meaningful improvement in their context that is both ethical and sustainable.


  • Abendroth, L., & Pels, J. (2017). Market resource gaps: Identifying resources to co-create solutions that facilitate consumption. Marketing Theory, (17)(3), pp. 357-371
  • Abendroth, L., & Heyman, J. E. (2013). Honesty is the best policy: The effects of disclosure in word-of-mouth marketing. Journal of Marketing Communications, (19)(4), pp. 245-257
  • Abendroth, L. (2011). The souvenir purchase decision: Effects from online availability. International Journal of Culture, Tourism and Hospitality Research, (5)(2), pp. 173-183
  • Abendroth, L., & Diehl, K. (2006). Now or never: Effects of limited purchase opportunities on patterns of regret over time. Journal of Consumer Research, (33), pp. 342-351
  • Hanna, R. C., Berger, P. D., & Abendroth, L. (2005). Optimizing time limits: An email application. Journal of the Operational Research Society, (56), pp. 15-24
  • Swain, S. D., Hanna, R. C., & Abendroth, L. (2004). Buying time: The consumer psychology of time limits. pp. 26-27

  • Broderick Award for Service to the Graduate Program, Boston University, 2006
  • Villager of the Year, Value Village Thrift Stores, The Arc Greater Twin Cities, 2015

  • ACR - Association for Consumer Research
  • ACR - Association for Consumer Research, Reviewer
  • AMA - American Marketing Association, Reviewer
  • Journal of Consumer Research, Reviewer
  • Journal of Retailing, Reviewer
  • MBA Roundtable Symposium Advisory Committee
  • Organizational Behavior and Human Decision Processes
  • Association for Consumer Research
  • The Arc - Greater Twin Cities, Committee Member

  • Associate Professor, University of St. Thomas - Opus College of Business, St Paul / Mpls (2011 - present)
  • Faculty Program Director, Evening MBA, University of St. Thomas - Opus College of Business, St Paul / Mpls (2014 - present)
  • Assistant Professor of Marketing, University of St. Thomas - Opus College of Business, St. Paul / Mpls (2007 - 2011)
  • Assistant Professor of Marketing, Boston University - School of Management, Boston (1999 - 2007)
  • Faculty Director - Evening MBA, Boston University, Boston (2005 - 2007)
  • Contract Faculty, Duke Corporate Education, Durham (2005 - 2006)