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Clinton Lanier

Associate Professor

  • Education
  • B.A., Philosophy & Sociology, Loyola University 
    M.A., Philosophy, Texas A & M University 
    M.B.A., Marketing, Texas A & M University 
    Ph.D., Marketing, University of Nebraska - Lincoln
  • Research Interests
  • Experiential marketing and symbolic consumption

Clinton Lanier, PhD, teaches undergraduate courses in the principles of marketing, marketing research and consumer behavior. He has also co-taught the Christian Faith and Management course with various professors in the Department of Theology. He enjoys teaching and actively seeks to stimulate innovative and critical thinking in his students.

Lanier is an active researcher with a deep interest in marketing theory and consumer behavior. His research focuses on various aspects of experiential marketing and symbolic consumption, including the nature of consumption experiences, the engagement of consumer imagination and the motivation behind various consumer practices of popular culture, from writing fan fiction to playing musical instruments. He has published numerous articles and book chapters in a variety of academic journals and edited volumes, including Consumption Markets & Culture, Journal of Marketing Management, Marketing Theory, Brand Mascots, and Memorable Customer Experiences.

In addition to his current academic pursuits, Lanier has more than 15 years of business experience at both the retail and wholesale levels. He worked as a department manager in his family’s retail building materials business and a retail consultant for major department stores in the southeast United States.

Lanier is passionate about exploring the boundaries of marketing thought in both his research and teaching. With degrees in both business and philosophy, he enjoys examining the assumptions behind marketing practice, in order to help his students think deeply about how and why we consume, and how businesses can more effectively satisfy consumers needs, wants and desires.

  • Lanier, Jr, C. D., & Rader, C. S. (forthcoming). Nothing for sale: The problematic nature of symbolic consumption. Consumption Markets and Culture,
  • Rader, S., Subhan, Z., & Lanier, Jr, C. D. (forthcoming). Toward a theory of consumer adoption of mobile technology devices: An ecological shift in life-worlds. Academy of Marketing Studies Journal,
  • Lanier, Jr, C. D., & Rader, C. D. (2018). Tone quest: Exploring the (ir)resolvable paradoxes and infinite (im)possibilities of "epic tone" in (rock 'n' roll) musical consumption constellations. Consumption Markets and Culture, (21)(3), pp. 255-274
  • Lanier, Jr, C. D., & Rader, C. S. (2017). Deconstructing symbolic consumption: Exploring the anti-synthetic space between meaning and meaninglessness. Consumption Markets and Culture, (15)(4), pp. 215-244
  • Richmond, W., Rader, C. S., & Lanier, Jr, C. D. (2017). The 'digital divide' for rural small businesses. Journal of Research in Marketing and Entrepreneurship, (19)(2), pp. 94-104
  • Lanier, Jr, C. D., & Rader, S. (2015). Consumption experience: An expanded view. Marketing Theory, (15)(4), pp. 487-508
  • Rader, S., Lanier, Jr, C. D., Subhan, Z., Flint, D., & Brooksbank, R. (2015). Upwardly mobile with no place to go: A cross-cultural investigation into consumers' constrained consumption experiences. (19)(1), pp. 225-245
  • Rader, S., Subhan, Z., Lanier, Jr, C. D., Brooksbank, R., Yanhah, S., & Spears, K. (2014). CyberRx: Emerging social media marketing strategy for pharmaceuticals. International Journal of Pharmaceutical and Healthcare Marketing, (8)(2), pp. 193-225
  • Lanier, Jr, C. D., Rader, S., & Fowler III, A. R. (2013). Anthropomorphism, marketing relationships, and consumption worth in the toy story trilogy. Journal of Marketing Management, (29)(1-2), pp. 26-47
  • Lanier, Jr, C. D., & Saini, A. (2008). Understanding consumer privacy: A review and new directions. Academy of Marketing Science Review, (12)(2), pp. 1-48
  • Books and Chapters
  • Lanier, Jr, C. D., Rader, S., & Fowler, III, A. R. (forthcoming). Consumer Culture Theory. In Anastasia E. Thyroff, Jeff B. Murray, and Russell W. Belk (Ed.), Ambiguity and fandom: The (meaningless) consumption and production of popular culture (pp. 275-293). London: Emerald Group Publishing
  • Lanier, Jr, C. D., Fowler, III, A. R., & Rader, S. (2014). Brand Mascots and Other Marketing Animals: New Directions in Anthropomorphic Marketing. In Stephen Brown and Sharon Ponsonby-McCabe (Ed.), What are you looking at, ya hockey puck?!: Anthropomorphizing brand relationships in the Toy Story Trilogy. London: Routledge
  • Lanier, Jr, C. D., & Fowler III, A. R. (2013). The Routledge Companion to Digital Consumer. In Russell W. Belk and Rosa Llamas (Ed.), Digital fandom: Mediation, remediation, and demediation of fan practices (pp. 284-295). London: Routledge
  • Lanier, Jr, C. D., & Hampton, R. (2009). Memorable Customer Experiences: A Research Anthology. In Adam Lindgreen, Joelle Vanhamme & Michael B. Beverland (Ed.), Experiential marketing: Understanding the logic of memorable customer experiences (pp. 9-23). Surrey, England: Aldershot: Gower
  • Lanier, Jr, C. D., & Jensen Schau, H. (2007). Research in Consumer Behavior: Consumer Culture Theory Vol 11. In Russell W. Belk and John F. Sherry (Ed.), Culture and co-creation: Exploring consumers' inspirations and aspirations for writing and posting on-line fan fiction (pp. 321-342). Elsevier: Oxford

  • Best Paper Award: Public Policy and Ethical Issues Track, American Marketing Association, 2005
  • Excellence in Research by a Graduate Student, University of Nebraska-Lincoln, Marketing Dept, 2007
  • Graduate Research Award, University of Nebraska-Lincoln, College of Business Administration, 2008

  • Academy of Marketing Science (AMS)
  • Allied Academies (AA)
  • American Marketing Association (AMA)
  • Association for Consumer Research (ACR)
  • Consumer Culture Theory Consortium (CCTC)
  • Society for Marketing Advances (SMA)
  • ACR - Association for Consumer Research Conference, Reviewer
  • Consumer Culture Theory Conference, Reviewer
  • International Journal of Pharmaceutical and Healthcare Marketing, Reviewer
  • Journal of Consumer Behavior, Reviewer
  • Journal of Marketing Management, Reviewer
  • Marketing Theory, Reviewer
  • Society for Marketing Advances, Reviewer

  • Associate Professor, University of St. Thomas, Saint Paul / Minneapolis (2015 - present)
  • Assistant Professor, University of St. Thomas, Saint Paul / Minneapolis (2008 - 2015)
  • Research Assistant, University of Nebraska, Lincoln (2003 - 2007)
  • Retail Consultant, DAVACO,Inc, Dallas (2002 - 2003)
  • Graduate Assistant, Texas A & M University, College Station (2001 - 2002)
  • Territory Sales Manager, MSI/POZZI, Ridgeland (1998 - 2000)
  • Millwork Manager, Abita Lumber Company, Abita Springs (1995 - 1998)
  • Graduate Assistant, Texas A & M University, College Station (1991 - 1993)
  • Teaching Assistant, Loyola University, New Orleans (1989 - 1989)