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Improve customer lifetime value

GRADUATE CERTIFICATE IN OMNICHANNEL STRATEGY CAREER IMPACT

Accelerate Your Career
From changing consumer demand accelerated by the pandemic, technology disruptions and evolving business needs, industry leaders need an omnichannel solution to compete in today’s market. By earning a Graduate Certificate in Omnichannel Strategy, you’ll position yourself to play a more meaningful role in creating a seamless customer experience.

Nearly all roles, whether customer service, marketing, supply chain, purchasing, finance or leadership, contribute to the experience a customer has with your company. This program will give you the tools to be able to identify areas of improvement to help your customers more easily purchase and repurchase your products or services. This type of loyalty can provide immediate ROI in your career and will make you more marketable in the future.
89%
Companies with strong omnichannel retain 89% of their customers, compared to 33% for companies with weak omnichannel
Source: Aberdeen Group Inc.
73%

73% of consumers are likely to switch brands if they don’t receive consistent level of service.
Source: Salesforce

75%

75% of consumers expect companies to provide a consistent experience wherever they engage with them (e.g. website, social media, mobile, in person)

Source: Salesforce

Expand Your Network & Your Possibilities

Attend one of two (but why not both?) Friday evening Master’s Pub sessions during the fall and spring semesters. Enjoy free beer, wine, soft drinks and pizza while consuming knowledge and networking. Featured guest speakers are stars from the Twin Cities business world.

Get help managing your career development from a career skills session or industry panel presentation, either on campus or online. These programs are offered throughout each spring and fall term either before class or occasionally on a Saturday morning. Topics covered include networking, resume writing, salary negotiation, using LinkedIn and managing your personal brand.

As a student, you’ll have many opportunities to hear from practitioners in the business community while networking with fellow students, staff, faculty and alumni.


Build Your Career Here

Guests, including Rick Brimacomb, converse outside the Anderson Student Center's Woulfe Alumni Hall before a speech by Opus Distinguished Guy Kawasaki.

Career Management for Students

Get personalized career counseling from our experienced and insightful career coaches. Develop your resume, build your interview savvy, and prepare to job hunt with confidence.

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Career Management for Alumni

As a graduate of St. Thomas Opus College of Business, you can rely on lifelong career management and assistance from our career center. We’re here to help you maximize your potential in today’s competitive job market.

Manage your career as an alumni

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Talent Development for Employers

Look to our graduate certificates as a training and talent development tool for your business, and to our graduates and alumni as highly talented candidates for your job openings.

Learn more about our business talent

Seeing is believing

Get in Touch

St. Thomas Opus College of Business is an incredible place to learn, meet inspiring peers and mentors, and build a strong career path. Don’t just take our word for it—experience St. Thomas firsthand. Visit a class, attend an info session, or chat with the admissions team.