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Gain Knowledge & Expertise

GRADUATE CERTIFICATE IN OMNICHANNEL STRATEGY CURRICULUM

Improve customer lifetime value
Customers have learned to expect a seamless customer experience across various touchpoints with your organization. Are you prepared to win over your customers by leveraging data, technology and cross-functional teams? In this 12-credit certificate program, you will:

  • Adopt a customer centered mindset with tools to outline the customer journey and innovate with human-center design
  • Identify ways to personalize the customer journey throughout the whole system
  • Understand emerging technologies to be agile in executing system-wide strategy
  • Gain practical experience through hands-on project work with a real-world client.
  • Customize your experience based on industry through elective options

The curriculum is developed in partnership with industry experts, to ensure that what you learn at St. Thomas is up-to-date and highly applicable in the real world. You’ll take a combination of required and elective courses.

Complete the Graduate Certificate in Omnichannel Strategy core courses entirely online, at your own pace, taking one or two courses each semester, and finish in as few as 9 months.

Plan Out Your Program

Follow these sample plans to complete the Graduate Certificate in Omnichannel Strategy in 2 or 4 semesters.

Semester I (6 credits)

Emerging Technology in Business

Modern Business Mindset

Omnichannel Execution

Semester II (6 credits)

Industry-Centric Applications

Elective

Semester I (6 credits)

Emerging Technology in Business

Modern Business Mindset

Omnichannel Execution

Semester II (6 credits)

Industry-Centric Applications

Elective

Semester I (3 credits)

Emerging Technology in Business

Modern Business Mindset

Semester II (3 credits)

Elective

Semester III (3 credits)

Omnichannel Execution

Semester IV (6 credits)

Industry-Centric Applications

Semester I (3 credits)

Emerging Technology in Business

Modern Business Mindset

Semester II (3 credits)

Elective

Semester III (3 credits)

Omnichannel Execution

Semester IV (6 credits)

Industry-Centric Applications

Curriculum

12 credits total

(BUID 650 – 3 credits)

Learn to lead rapid, ongoing transformation as seen in customer-centric and omnichannel organizations. Topics include navigating complex problem spaces to win today and tomorrow; adopting a growth mindset and outcome orientation to fuel agile innovation; developing personalized, end-to-end customer experiences; integrating diverse assets in modern business models; and managing transformation while maintaining profits, resiliency, and satisfaction. Students will learn from business leaders and complete practical challenges.
Prerequisites: NONE


(BUID 655 – 1.5 credits)

Omnichannel Execution focuses on the design and delivery of systems that enable seamless, relevant user experiences regardless of place, time, or device. Topics include network planning and design for efficiency, resiliency, and value; bridging digital, physical, and human resources with supply chains and distribution; and strategic data infrastructure and usage. Students will hear from business leaders working in various omnichannel industries and complete practical challenges similar to those faced on the job.
Prerequisites: NONE


(BUID 615 – 1.5 credits)
Gain foundational knowledge on essential emerging technologies (e.g. artificial intelligence, extended reality, internet of things, robotics, etc.). Develop competencies for leading in a digital world as they complete a horizon assessment and imagine a future application for a chosen technology in a personally relevant context. Responsible and sustainable application will be emphasized throughout.
Prerequisites: NONE


(BUID 660 – 3 credits)

Do a deep dive into a customer-facing industry such as retail, hospitality, financial services, or healthcare. Gain hands-on experience as you complete a project for a real-world client. Small teams of students will conduct a situation analysis and horizon assessment, evaluate opportunities and solutions, and craft a recommendation which they will present to their client.
Prerequisites: BUID 650 and BUID 655


Electives – choose 1-2 courses (3 credits)

(3 credits)

Examine the new phase development of project management. Using numerous disciplines, create a more dynamic and flexible project management methodology. Gain insight and practical examples of the areas of knowledge needed to practice effective project management in today's dynamic work environment. Prerequisites: NONE.


(3 credits)

Examine how change occurs in organizations so students can better understand the process and develop a framework for understanding and managing change more effectively. Explore major world and societal changes that contribute to the amount and pace of change in business organizations, review the major theories that try to explain change, and explore diagnostic tools and actions needed for facilitation and implementation of change. Learn to recognizing your personal capacities to direct and experience organizational change while dealing with competing demands on their energy, time and attention. Prerequisite: NONE


(3 credits)

Explore the opportunities and challenges associated with conducting business in a global context. Gain understanding of the external global environment facing a multinational enterprise (MNE), and the internal challenges of managing an MNE. Specifically, this course examines the following topics: the forces behind globalization, the different cultural, political, legal and economic environments in which global businesses operate, the trade-offs between global and local strategies, the alternatives available for coordinating activity in an MNE, and the unique challenges involved with managing people in a globally dispersed organization.
Prerequisites: NONE


(3 credits)

Marketing decisions are increasingly data driven. In this course, you’ll learn to analyze marketing data for more informed, strategic decision-making. Develop a deeper and more fully informed understanding of current and emerging customer needs using a broad range of marketing analytic techniques. Work hands-on with marketing data, to uncover the customer insights that can guide marketing decisions.
Prerequisites: OPMT 600 or SEIS 631.


(3 credits)

Under the guidance of the instructor, learn theory and concepts related to the subject of the insurance industry. Topics of specific concern will vary, but likely will include the internationalization of the economy, the movement toward a financial services industry, the impact of technology, and the emergence of alternative risk financing markets. The seminar enlists industry leaders, who participate in selected sessions and provide expert input on the questions at hand.
Prerequisites: NONE


(1.5 credits)

Gain an overview of how Digital Marketing can be engaged to significantly contribute to achievement of business goals and priorities. This course examines the concepts, strategies and applications related to Websites, Display Advertising, Search, Email, Social and Mobile Marketing with an explicit focus on how each area can be utilized to acquire and strengthen customer relationships across the customer life cycle. Prerequisite: MKTG 625


(1.5 credits)  

Supply chain management focuses on the planning, coordination and control of the activities involved in procurement, transformation, and distribution of goods and services. Gain a basic understanding of various systems and procedures used for managing the supply chain in manufacturing and service industries. The course will provide a multi-functional perspective on problems and opportunities in areas as including business forecasting, sales and operations planning, procurement and inventory management, production planning and control, distribution and logistics management; as well as conceptual and analytical framework for managing them. The course will focus on decisions that convert broad policy directives into specific actions in a dynamic business environment.
Prerequisite: OPMT 600


(1.5 credits)

Explore the application of analytical tools in the service industry from the perspective of Operations Management. Become prepared for new challenges in the service sector and suggests creative opportunities for applying analytics in different services. Outstanding service organizations are managed differently than their manufacturing counterparts. The results show not only in terms of measures of service performance, but also in the enthusiasm of the employees and degree of customer satisfaction. Service industries discussed in this course will include healthcare, airlines, hotels, restaurants, entertainment (Disney), sports, internet services and service supply chains. This course will build upon concepts from Operations Management, and will integrate material from strategy, marketing, technology and organizational issues. Since the service sector is the fastest-growing sector of the economy, special emphasis is given to application of analytics to keep pace with the industry growth.
Prerequisite: OPMT 625

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