GRADUATE CERTIFICATE IN OMNICHANNEL STRATEGY CURRICULUM

(BUID 650 – 3 credits)

Learn to lead rapid, ongoing transformation as seen in customer-centric and omnichannel organizations. Topics include navigating complex problem spaces to win today and tomorrow; adopting a growth mindset and outcome orientation to fuel agile innovation; developing personalized, end-to-end customer experiences; integrating diverse assets in modern business models; and managing transformation while maintaining profits, resiliency, and satisfaction. Students will learn from business leaders and complete practical challenges.
Prerequisites: NONE

(BUID 655 – 1.5 credits)

Omnichannel Execution focuses on the design and delivery of systems that enable seamless, relevant user experiences regardless of place, time, or device. Topics include network planning and design for efficiency, resiliency, and value; bridging digital, physical, and human resources with supply chains and distribution; and strategic data infrastructure and usage. Students will hear from business leaders working in various omnichannel industries and complete practical challenges similar to those faced on the job.
Prerequisites: NONE

(BUID 615 – 1.5 credits)
Gain foundational knowledge on essential emerging technologies (e.g. artificial intelligence, extended reality, internet of things, robotics, etc.). Develop competencies for leading in a digital world as they complete a horizon assessment and imagine a future application for a chosen technology in a personally relevant context. Responsible and sustainable application will be emphasized throughout.
Prerequisites: NONE

(BUID 660 – 3 credits)

Do a deep dive into a customer-facing industry such as retail, hospitality, financial services, or healthcare. Gain hands-on experience as you complete a project for a real-world client. Small teams of students will conduct a situation analysis and horizon assessment, evaluate opportunities and solutions, and craft a recommendation which they will present to their client.
Prerequisites: BUID 650 or BUID 655

(3 credits)

Examine the new phase development of project management. Using numerous disciplines, create a more dynamic and flexible project management methodology. Gain insight and practical examples of the areas of knowledge needed to practice effective project management in today's dynamic work environment. Prerequisites: NONE.

(3 credits)

Examine how change occurs in organizations so students can better understand the process and develop a framework for understanding and managing change more effectively. Explore major world and societal changes that contribute to the amount and pace of change in business organizations, review the major theories that try to explain change, and explore diagnostic tools and actions needed for facilitation and implementation of change. Learn to recognizing your personal capacities to direct and experience organizational change while dealing with competing demands on their energy, time and attention. Prerequisite: NONE

(3 credits)

Explore the opportunities and challenges associated with conducting business in a global context. Gain understanding of the external global environment facing a multinational enterprise (MNE), and the internal challenges of managing an MNE. Specifically, this course examines the following topics: the forces behind globalization, the different cultural, political, legal and economic environments in which global businesses operate, the trade-offs between global and local strategies, the alternatives available for coordinating activity in an MNE, and the unique challenges involved with managing people in a globally dispersed organization.
Prerequisites: NONE

(3 credits)

Marketing decisions are increasingly data driven. In this course, you’ll learn to analyze marketing data for more informed, strategic decision-making. Develop a deeper and more fully informed understanding of current and emerging customer needs using a broad range of marketing analytic techniques. Work hands-on with marketing data, to uncover the customer insights that can guide marketing decisions.
Prerequisites: OPMT 600 or SEIS 631.

(3 credits)

Under the guidance of the instructor, learn theory and concepts related to the subject of the insurance industry. Topics of specific concern will vary, but likely will include the internationalization of the economy, the movement toward a financial services industry, the impact of technology, and the emergence of alternative risk financing markets. The seminar enlists industry leaders, who participate in selected sessions and provide expert input on the questions at hand.
Prerequisites: NONE

(1.5 credits)

Gain an overview of how Digital Marketing can be engaged to significantly contribute to achievement of business goals and priorities. This course examines the concepts, strategies and applications related to Websites, Display Advertising, Search, Email, Social and Mobile Marketing with an explicit focus on how each area can be utilized to acquire and strengthen customer relationships across the customer life cycle. Prerequisite: MKTG 625